Rutgers, The State University of New Jersey is seeking a Program Coordinator I for Athletics Marketing & Communication. This position works under the supervision of the Associate Athletic Director of Marketing. Among the key duties of the position are the following: Handles administration of database marketing campaigns through the use of AdobeCampaign, Salesforce CRM (Customer Relationship Management system) and other systems in the ticket marketing, sales and service ecosystem. Serves as marketing contact for assigned sports with oversight of planning and promotional efforts, fan experience and game day. Manages all email/text communication to the Rutgers fanbase including content creation, segmentation, scheduling, engagement and tracking return on investment while working with a