The Hoover Institution at Stanford University is seeking qualified candidates for the full-time position of Digital, Social Media, & Influencer Strategist. To ensure your application information is captured in our official files for immediate access to your resume, you must apply to http://stanfordcareers.stanford.edu and in the key word search box, indicate Requisition #106645

A cover letter and resume are required for full consideration.

About Stanford University's Hoover Institution:

The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy--both domestic and foreign--as well as international affairs.

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I. The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history. Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.

JOB PURPOSE:

The Hoover Institution is seeking a dynamic and experienced Digital, Social Media, & Influencer Strategist to enhance our online presence and engage with multiple audiences. This role involves developing and executing comprehensive social media strategies, managing digital campaigns, and collaborating with scholars and staff to promote the Institution's research and events.

The Digital Media, Social, and Influencer Strategist will develop and execute comprehensive social media, influencer, and digital marketing strategies to enhance the Hoover Institution's brand awareness and audience engagement. This role will oversee social media strategy, content calendar management, audience analysis, and platform-specific engagement while collaborating with the social media community manager. Additionally, the strategist will identify and cultivate influencer partnerships, guide campaign development, and assess performance metrics. They will also support digital marketing initiatives, web strategy, and content integration, ensuring alignment with institutional goals and emerging digital trends.

This position would report to our Chief Creative Officer.

CORE DUTIES*:

• • Develop and execute external influencer strategy to build the Hoover brand and disseminate the ideas of its scholars with target audiences. Optimize Hoover's presence and proactive audience engagement on social relevant social media platforms. Optimize Hoover's owned digital platforms, including the Hoover.org website, Substack, and multimedia hubs.
  • Responsible for ownership and management of multiple digital channels. Oversee editorial and brand strategy and voice (of the content through the channels).
  • Liaise with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination.
  • Interact with other departments, organizations and senior staff

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

ADDITIONAL CORE DUTIES*:

Influencer Strategy Responsibilities:

• • Influencer Identification: Research and identify potential influencers whose audiences align with the Hoover Institution's mission and values.
  • Campaign Development: Design and execute influencer marketing campaigns that effectively promote the Institution's research, events, and initiatives.
  • Content Oversight: Guide influencers in creating content that aligns with the Institution's brand and messaging, ensuring accuracy and consistency.
  • Performance Analysis: Work with performance analytics team to evaluate the success of influencer partnerships through metrics such as engagement, reach, and conversions, and adjust strategies accordingly.

Social Strategy Responsibilities:

• • Social Media Strategy Development: Design and implement social media strategies that align with the Institution's objectives, enhancing brand awareness and audience engagement working with our social media community manager.
  • Content Calendar Management: Develop and manage a content calendar in partnership with our social media community manager to ensure consistent and timely posting across all social media platforms.
  • Audience Analysis: Conduct research to identify and understand target audience demographics, preferences, and behaviors to inform content creation and engagement strategies.
  • Platform Management: Oversee the Institution's presence on various social media platforms, ensuring content is tailored to platform-specific audiences and best practices.
  • Engagement Strategies: Develop and implement strategies to increase audience engagement

Digital Strategy Responsibilities:

• • Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies that align with the Institution's goals, enhancing brand awareness and driving engagement.
  • Performance Analysis: Work with performance analytics team to assess the performance of digital campaigns, interpret data to gain insights, and adjust strategies to optimize results.
  • Web Strategy Development: Assist the web team with the creation and implementation of a comprehensive web strategy that aligns with the Institution's objectives, ensuring an effective online presence.
  • Content Integration: Ensure seamless integration of content across the website, aligning with digital marketing and social media efforts.
  • Trend Monitoring: Stay informed about emerging digital trends and technologies to ensure the Hoover Institution remains at the forefront of digital engagement.