Senior Marketing Manager in Boston, MA for Colleges of Fenway - Wentworth Institute of Technology

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Senior Marketing Manager

Summary of the Role:The Senior Marketing Manager, crucial to Wentworth's marketing efforts, will focus on enhancing marketing strategies specifically tailored to the higher education/university sector. This role is central to optimizing outreach and engagement with diverse academic audiences, requiring a deep understanding of student enrollment dynamics, academic communications, and collaboration with university departments. The ideal candidate will bring robust marketing expertise, with a special emphasis on CRM proficiency (HubSpot and Slate experience preferred), campaign performance optimization, content generation, and channel management to significantly elevate Wentworth's various marketing initiatives and contribute to the university’s enrollment goa

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