JOB OVERVIEW

The Director of Marketing is an integral leader in Utah Symphony Utah Opera’s (USUO) Marketing, Communications, and Patron Services department, working closely with the Vice President of Marketing and Communications and the Director of Patron Services to create compelling marketing strategies that will achieve and exceed earned revenue and audience development goals. This dynamic, experienced leader is responsible for planning, implementing, and analyzing strategies that drive sales and attendance for all performances and events. This position also works with the department’s leadership to create and manage efficient and accurate expense budgets.

The Director of Marketing extends high-level marketing support to the Vice President of Marketing and Communications—ensuring the excellence of all marketing and sales efforts and making strategic decisions to achieve new-to-file, patron retention, capacity utilization, and earned revenue goals. This position supervises the Marketing Manager and collaborates with talented team members who work on messaging, branding, public relations, media buys, digital strategies, ticketing operations, group sales, outbound phone campaigns, patron engagement, and customer service.

ESSENTIAL RESPONSIBILITIES INCLUDE:

• Provide leadership of day-to-day marketing operations, overseeing the implementation of campaign plans for both subscription and single-ticket sales to increase visibility for USUO and achieve earned revenue and attendance goals.
• Create strategy for campaign assets including direct mail, email, digital, paid social, outdoor, venue, and print advertising; develop strategy and lead in execution of high-investment assets such as broadcast and streaming TV, radio, and season brochures.
• Review and approve all marketing assets before deployment, ensuring timeliness, highest quality, and alignment with campaign plans.
• Monitor sales and recommend adjustments to campaign plans as needed. 
• Proactively develop segmentation, messaging, and pricing strategies; design A/B testing initiatives.
• On a regular basis, provide reporting and analysis on campaigns and advertising channels, translating results into actionable insights for the team.
• Plan strategies to bring in new and diverse ticket buyers; convert single-ticket buyers to multi-ticket buyers; convert multi-ticket buyers to subscribers; and deliver donor-ready patrons to the development department.
• Proactively seek out strategic partnerships with fellow organizations and community partners for promotional opportunities.
• Coordinate with patron services, information technology, and website staff to achieve optimum ticket purchasing paths and customer experience.
• Coordinate with group sales and outbound team members to ensure campaign alignment.
• Participate in the development of institutional branding and design guidelines.
• Identify short-term and long-term budget and resource needs; proactively make advertising budget recommendations.
• Review and approve advertising invoices, ensuring accuracy and prompt payment.
• Stay abreast of industry best practices for marketing.
• Attend Utah Symphony, Utah Opera, and Deer Valley® Music Festival performances in rotation with others in the department, serving as an official marketing/PR representative.
• Perform other duties as assigned and required.

DESIRED EDUCATION/EXPERIENCE/SKILLS:

• 5-10 years of progressive marketing leadership roles in performing arts or cultural organizations; proven experience achieving earned revenue goals, reaching target audiences, and motivating action.
• Thorough understanding of marketing and sales metrics, tracking tools, and data-driven strategies.
• Enthusiastic, goal-oriented, and self-motivated, with the ability to inspire others; experience leading and supervising professional staff and contractors.
• Highly creative, analytical, and innovative thinker who will expand the boundaries of traditional marketing with out-of-the-box strategies.
• Thorough understanding of existing and emerging best practices in marketing, especially those specific to the performing arts.
• Excellent verbal and written communication skills, with a sharp eye for detail.
• Ability to prioritize, problem solve, work under pressure, and meet deadlines.
• Strong interpersonal and customer service skills; team-oriented, flexible, positive, and personable attitude, with a willingness to learn and continually strive for excellence; ability to work collaboratively within the department and across departments.
• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• Knowledge of Tessitura software a plus.
• Knowledgeable and passionate about symphonic music and opera; dedication to USUO’s mission is a must.
• Flexibility to work evening and weekend events on a rotating basis is required.

PHYSICAL REQUIREMENTS:

• Prolonged periods of remaining stationary and working on a computer.
• Moves equipment weighing up to 30 pounds.

About Utah Symphony | Utah Opera

About Utah Symphony | Utah Opera Utah Symphony | Utah Opera’s mission is to connect Utah with great live music in orchestral and operatic art forms that celebrate past traditions while cultivating present and future audiences.The Utah Symphony, which performs more than 70 concerts at Abravanel Hall and in the community, is one of only fifteen year-round orchestras in the nation. Together with Utah Opera, which presents four productions annually at the Janet Quinney Lawson Capitol Theatre, USUO reaches 350,000 people in Utah and the Intermountain region through performances and educational outreach programs. The organization employs 57 staff and 86 full-time musicians and has a development staff of nine. USUO hosts an annual summer series – the Deer Valley® Music Festival – in Park City, Utah. For more information, visit www.usuo.org.

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