Schaumburg
601 13th Street NW
Baltimore, Maryland
Posted: 05-Feb-26
Location: Claremont, California,
Type: Full-time
Internal Number: REQ-7892
POSITION TITLE: Director of Digital Marketing
SALARY RANGE: $80,000 - $100,000
Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee's total compensation
OVERVIEW
Reporting to the AVP of Marketing, the Director of Digital Marketing leads the strategic development and execution of digitally driven marketing initiatives that advance CGU's institutional prioritiesâ”strengthening enrollment demand, philanthropic engagement, reputation, and long-term brand equity.
This role is responsible for building and optimizing integrated digital campaigns and experiences that connect prospective students, alumni, donors, and partners to CGU's distinctive graduate mission and research-driven impact.
The Director collaborates closely with Admissions/Enrollment, Advancement, the Office of the Provost, faculty, and program leadership to translate institutional priorities into high-performing digital journeys, compelling storytelling, and measurable results.
ESSENTIAL FUNCTIONS
Strategy & Integrated Campaign Leadership
Design and execute a comprehensive digital marketing strategy aligned with CGU's institutional goals and multi-year priorities.
Lead digital strategy for major institutional initiatives translating strategic aims into audience-specific campaign plans, content architecture, and measurable conversion goals across enrollment and philanthropy.
Build integrated campaign calendars that align paid, owned, and earned channels (web, email, search, social, landing pages, digital storytelling, and select print extensions).
Enrollment Growth & Audience Development
Create targeted recruitment campaigns tailored to specific audiences, programs, and stages of the decision journey to meet or exceed inquiry/application goals.
Strengthen segmentation and personalization strategies for graduate audiences, including program interest, career goals, geography, and affinity-based messaging.
Partner with Admissions/Enrollment on funnel strategy, nurture design, and performance optimization (lead quality, conversion, yield).
Philanthropic Marketing & Donor Engagement
Serve as a strategic collaborator with Advancement leadership to improve communications, storytelling, and digital marketing efficacy across channels supporting philanthropic priorities.
Develop and optimize donor-facing digital experiences that support acquisition, cultivation, and stewardship (e.g., initiative pages, campaign landing pages, narrative impact pathways,â and updates that demonstrate progress and outcomes).
Establish a digital measurement approach for philanthropic engagement (traffic quality, lead capture, donor journey progression, conversion signals), translating insights into clear recommendations for leadership.
Channel Management & Optimization
Direct and optimize digital marketing strategies and campaigns, including SEO, SEM, email marketing, organic/paid social, and emerging digital tactics.
Partner with the AVP of Marketing to extend digital content into traditional channels (TV/radio/print) when appropriate and measurable.
Manage digital marketing budgets, ensuring efficient spend allocation tied to KPI targets for enrollment and philanthropy.
Web, UX, and Conversion
Own performance of CGU's web ecosystem (priority pathways, campaign landing pages, key program pages), improving user experience, accessibility/compliance, and conversion outcomes.
Establish and maintain a testing/optimization practice (A/B testing, messaging tests, landing-page iteration, UX refinements) to improve conversion and engagement.
Analytics, Reporting, and Executive Decision Support
Provide data-driven insights across channels to inform senior leadership decisions, including clear dashboards, campaign readouts, and actionable recommendations.
Define success metrics for major institutional priorities, including audience growth, engagement quality, lead progression, and narrative performance (what stories move audiences to act).
Team, Vendors, and Content Production
Supervise agency and in-house resources to create content and execute campaigns with speed, quality, and brand consistency.
Guide development of content systems that support sustained storytelling (faculty/student research narratives, outcomes snapshots, thought leadership, and partnership stories), ensuring consistency across platforms.
Stay informed on marketing technology and emerging best practices; recommend tools/process improvements that strengthen performance and measurement.
REQUIREMENTS
Bachelor's degree in marketing, business, communications, or related field.
Minimum of 8â“10 years of progressive marketing experience, with a strong emphasis on integrated digital strategy and performance marketing.
Demonstrated success leading campaigns tied to measurable outcomes (growth, lead generation, conversion, or revenue), with comfort operating across both brand and performance objectives.
Strong analytical, leadership, and project management skills; ability to translate complex priorities into clear plans and execution.
Exceptional writing, editing, and storytelling judgment across digital formats; ability to elevate human-centered narratives with evidence and outcomes.
Experience in higher education, mission-driven organizations, or complex stakeholder environments strongly preferred.
Working knowledge of web analytics, SEO/SEM, paid social platforms, email marketing/automation, and accessibility best practices.
CLASSIFICATION AND STATUS
This is an exempt, 12-month, benefits-based position.
Onsite position. Hybrid options available depending on nature of the role, and at managerial discretion.
BENEFITS
We are committed to supporting the well-being and professional development of our employees. Our comprehensive benefits package includes:
Medical, Dental and Vision insurance
Group life insurance
Retirement plan with a 7% employer contribution â” no employee match required (after 1 year of service)
Generous paid time off, including vacation, sick leave, and holidays
Winter closure in December, subject to institutional approval
Tuition reimbursement program available to eligible employees and their dependents for approved coursework, subject to plan guidelines and institutional policies
SUPERVISORY RESPONSIBILITY: Oversee social media managers, copywriters, designers, developers, freelancers, agencies, and student workers as needed to support communications operations.
REPORTS TO: A.V.P. of Marketing
HOURS: The regular hours for this position are 8:30 am to 5:00 pm Monday through Friday. Hours may vary due to the needs of the university. Ability to work evenings and weekends as required.
Physical Activities
Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.
☐ Never ☒ Occasionally ☐ Constantly
Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
☐ Never ☒ Occasionally ☐ Constantly
Remaining in a stationary position, often standing or sitting for prolonged periods.
☐ Never ☐ Occasionally ☒ Constantly
Moving about to accomplish tasks or moving from one worksite to another.
☐ Never ☒ Occasionally ☐ Constantly
Adjusting or moving objects up to __ pounds in all directions.
☐ Never ☒ Occasionally ☐ Constantly
Communicating with others to exchange information.
☐ Never ☐ Occasionally ☒ Constantly
Repeating motions that may include the wrists, hands and/or fingers.
☐ Never ☐ Occasionally ☒ Constantly
Operating machinery and/or power tools.
☒ Never ☐ Occasionally ☐ Constantly
Operating motor vehicles or heavy equipment.
☒ Never ☐ Occasionally ☐ Constantly
Assessing the accuracy, neatness and thoroughness of the work assigned.
☐ Never ☒ Occasionally ☐ Constantly
Environmental Conditions
Low temperatures.
☒ Never ☐ Occasionally ☐ Constantly
High temperatures.
☐ Never ☒ Occasionally ☐ Constantly
Outdoor elements such as precipitation and wind.
☐ Never ☒ Occasionally ☐ Constantly
Noisy environments.
☐ Never ☒ Occasionally ☐ Constantly
Hazardous conditions.
☒ Never ☐ Occasionally ☐ Constantly
Poor ventilation.
☒ Never ☐ Occasionally ☐ Constantly
Small and/or enclosed spaces.
☒ Never ☐ Occasionally ☐ Constantly
No adverse environmental conditions expected.
☒ Never ☐ Occasionally ☐ Constantly
Physical Demands
Sedentary work that primarily involves sitting/standing.
☐ Never ☐ Occasionally ☒ Constantly
Light work that includes moving objects up to 20 pounds.
☐ Never ☒ Occasionally ☐ Constantly
Medium work that includes moving objects up to 50 pounds.
☒ Never ☐ Occasionally ☐ Constantly
Heavy work that includes moving objects up to 100 pounds or more.
☒ Never ☐ Occasionally ☐ Constantly
EEO Statement:
Claremont Graduate University is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, religion, gender and/ or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, sex, age, sexual orientation, or physical disability or any other legally protected basis in its employment practice and in admission of students to educational programs and activities in accordance with the requirement of Title IX of the Education Amendments of 1972, Title I of the American Disabilities Act of 1990 and other applicable laws. CGU is committed to affirmative action in employment practices regarding ethnic minorities, the physically challenged, Vietnam-era veterans, and women. This job description defines the essential or fundamental job duties of the employment position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. Qualified candidates of diverse ethnic and racial backgrounds are encouraged to apply for vacant positions at all levels.
This job description defines the essential or fundamental job duties of the employment position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others.
It may also include marginal functions, generally defined within Title I of the Americans with Disabilities Act.
Successful completion of criminal background and DMV checks required for final candidate.