The Digital Marketing Strategist in Brownâ™s Office of University Communications (OUC) serves as strategist and analyst for integrated digital marketing communications campaigns and projects that sustain and build the Universityâ™s global engagement among a range of constituents. The Digital Marketing Strategist implements campaigns and projects that include content and email marketing, paid social media, display advertising, and analytics. The Digital Marketing Strategist monitors owned and paid digital communication channels within OUC and works with communicators in units across Brown to align strategies, tools and resources for effective integrated digital marketing.
Reporting to the Director of Marketing and Digital Content Strategy, the Digital Marketing Strategist serves as deputy to the Director and is part of a team of marketing staff responsible for producing creative video, photography, social media, and digital marketing strategy and content to engage the campus community, current and prospective students and their families, stakeholders across the state and region, and the many audiences around the globe interested in the activities of Brown.
This role is responsible for managing a small team of student interns that helps create engaging content for audiences across Brown Universityâ™s umbrella social media channels. Managerial responsibilities include meeting with students, time tracking, scheduling, and assigning projects to ensure student interns deliver engaging, on-brand content in a timely manner. The Digital Marketing Strategist collaborates regularly with a range of campus partners within an integrated team of more than 40 marketing and communications professionals in the Office of University Communications. The Office offers cohesive marketing strategies, visual identity and multi-platform visual design; web and digital communications strategy and front-end development; photography; video production; and print production and mail services to the Brown community, with a focus on serving mission-central offices at Brown.
Required: bachelorâ™s degree
Minimum five years of demonstrated success in developing, implementing, and measuring creative digital marketing campaigns that include web pages, email marketing, social media, video, digital advertising, etc., or equivalent combination of education and experience
Demonstrated success leveraging emerging technologies to meet marketing communications goals
Demonstrated experience managing content and marketing strategies on Twitter, Facebook, Instagram, Snapchat or other prevailing social media platforms in higher education, business, or political industries
Experience measuring, analyzing, and reporting digital metrics
Experience navigating and complying with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing content
Superb verbal and written communication skills
Demonstrated success in using technology and digital tools to meet communications and project management goals
Strong visual aesthetic and experience with multimedia storytelling
Proficiency in using tools for composing mobile stories for digital storytelling, including smartphones, tablets and associated apps
Experience measuring, analyzing, and reporting digital metrics to meet project goals
Ability to manage multiple priorities in a fast-paced, high-volume environment
Excellent interpersonal skills, including the ability to inspire other communicators
Ability to support a community of diverse perspectives and cultures in an inclusive environment
Broad interest in and understanding of higher education
This position may require occasional nights and weekends for digital storytelling of special events and programs.
All offers of employment are contingent upon successful completion of a background check.
Recruiting Start Date:
Job Posting Title:
Digital Marketing Strategist
Office of University Communications
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
In order to maintain 90% or greater universal vaccination rates on campus, all newly hired employees at Brown University must receive the final dose of the COVID-19 vaccine before they begin work, unless they are approved for a medical or religious exemption. All employees must also receive a COVID-19 booster within thirty (30) days of becoming eligible. For more information, please visit the Healthy Brown site.
As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a personâ™s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.