Job Summary: Responsible for creating and implementing yearly marketing plans for the Wisconsin Film Festival (WFF) and UW Cinematheque. Serves as primary contact with local and national media outlets. Responsible for writing press releases and e-newsletters for WFF and Cinematheque. Responsibilities: Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals. 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies 35% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques