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Boston, Massachusetts
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Posted: 17-Dec-22
Location: Ann Arbor, Michigan
Salary: Open
Internal Number: 227922
A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in one page or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file.
Starting salaries will vary depending upon the qualifications and experience of the selected candidate.
University of Michigan, Information and Technology Services (ITS), Assistant Vice President of Administration and Operations has an exciting opportunity for a Director of Marketing and Communications.
The ITS Director of Marketing and Communications will orchestrate service branding and web design, internal and external communications, and through data-informed design, will create and improve the experience of ITS customers. In partnership with ITS leadership, the director will be responsible for creating standardized practices and approaches across the organization. This individual will have a vested interest in, and responsibility for, enhancing and maintaining high standards and organizational best practices that create a world-class digital user experience for ITS customers.
In addition, this role is accountable for establishing the vision of ITS branding, design, marketing, and storytelling and will ensure their teams are monitoring website performance, site visits, conversion rates, and using data to inform decision-making.
Salary will be commensurate with experience.
- Direct supervision of the ITS Communication and Digital User Experience teams, providing leadership in team development.
- Develop a marketing strategy and execution plan that provides synergies between digital experience and digital transformation; and draw clear connections to goals and outcomes of improved and optimized digital experiences.
- Develop and perfect storytelling expertise that support an integrated set of core tactics, skills and designs
- Creates world-class solutions for a wide range of user, business and marketing goals by leading the initiatives.
- Uses an advanced “toolbox” of tactics and best practices to support and address complex problems, research, conceptualization (sketches/wireframes), visual design, information architecture, interaction, and intuitive, engaging, and elegant experiences.
- Uses a variety of qualitative and quantitative analysis techniques to continually improve the user experience and ensure that information conveyed is straightforward and easily digestible. Coordinates and executes evaluations of digital activity and develops standards for evaluations
- Designs and maintains a standard framework for internal communications to provide a cascading of information through the organization.
- Set the standards to assist others in understanding and supporting the marketing, communications, and user experience principles, and practices.
- Collaborates closely with executive leadership, teams, and others to plan and implement communications strategies.
- Ensures all materials convey organizational messaging and image and adhere to ITS and U-M brand and style guidelines.
- Develops and leverages a professional network to foster collaboration within the department to support organization-wide initiatives, and to improve the ability of the organization in resolving issues.
- Bachelor’s degree in marketing, communications, information, or a related field.
- 7 years of leadership and management skills
- 10 or more years marketing and communications experience or a combination thereof including the management of multi-channel communications
- 5 years’ experience with developing, implementing, and evaluating all marketing policies including activities such as market research, advertising and promotion
- Well-versed in user-centered design principles, visual design, user behavior, and interactions
- Demonstrated success in using qualitative and quantitative analysis techniques to continually improve the user experience of digital communications, websites, and/or applications. Knowledge of market research, competitive landscape, and test methods
- Proven ability to support design teams and lead a project from concept to completion.
- Familiarity with web development, content management, and search engine optimization functions in a multi-channel marketing environment
- Understands digital marketing strategy development and how consumers respond to various forms of media
- Displays excellent leadership and management skills. Demonstrates exceptional interpersonal skills. Has strong negotiation and persuasion abilities.
- Master’s degree in business, marketing, information or some other industry-related field.
- Experience creating, deploying and maintaining digital marketing strategies online.
- Experience managing a digital user design team or similar
- Has extensive knowledge of and experience working in higher education
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including one booster when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely and temporary workers. More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.