1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Preferred Education: Experience in development & alumni relations in higher ed or related field. Proven competencies in communications, marketing strategy, branding and positioning, digital marketing, content marketing, workflows, and reporting/analytics. Proficient in Adobe Creative Suite, Drupal or other web CMS, email messaging systems, and CRM platforms. Experience using social media for business applications.
Preferred Education, Experience and Skills: Experience in development & alumni relations in higher ed or related field. Proven competencies in communications, marketing strategy, branding and positioning, digital marketing, content marketing, workflows, and reporting/analytics. Proficient in Adobe Creative Suite, Drupal or other web CMS, email messaging systems, and CRM platforms. Experience using social media for business applications.
Required Skill/ability 5: Ability to work successfully and creatively in a fast-paced and changing environment while maintaining composure and a sense of humor. Willingness to learn new tools and stay abreast of marketing analytics trends.
Posting Position Title: Communications, Officer
Required Skill/ability 3: Demonstrable commitment to diversity, equity, and inclusion (DEI) and track record of building and leading diverse, inclusive teams. Ability to handle confidential and sensitive information appropriately.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Director of Alumni Communications and Marketing
Required Skill/ability 1: Outstanding verbal and written communications skills. Proven ability to produce original content that is factual, compelling, and persuasive; think analytically and articulate ideas in various communications formats; and data visualizations. Skilled editor across multiple media, including articles, email, websites & social media channels.
Required Skill/ability 4: Ability to prioritize and meet multiple, competing responsibilities. Demonstrated success in developing and managing multiple projects and deadlines from conception to completion with exceptional attention to detail.
Required Skill/ability 2: Excellent interpersonal & organizational skills. Ability to work independently and collaboratively; build productive working relationships with staff & volunteers to achieve common goals & contribute to SOM missions; and build long-term relationships with alumni and donors.
Bachelor's degree in English, Journalism, Communications or related field and five years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.