JOB SUMMARY This individual will lead the Petoskey Area Visitors Bureau’s efforts to increase consumer awareness, opinion, and consideration of the Petoskey Area as a year-round, overnight destination by developing and implementing its annual marketing and communications strategy. They will collaborate closely with the Executive Director to establish this strategy and provide leadership to the bureau staff and marketing partners on the execution of this plan. ESSENTIAL FUNCTIONS Development of the Annual Marketing & Communications Plan which clearly outlines the key objectives, strategies, and tactics across all paid, earned, shared, and owned media channels. Manage, track, and reconcile the Marketing & Communications