Marketing and Digital Media Communications Coordinator/Student Engagement
Location: Bronx, New York
Internal Number: 4510
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Department: Career Services RH
Campus: Rose Hill (RH) - Bronx
The Assistant Director of Marketing collaborates with the Director and Senior Associate Directors and team to create the foundation necessary to maintain the brand of the Career Center and increase awareness and brand on campus and nationally. They cultivate long-term relationships with faculty, deans, and student leaders to increase the quantity and quality of student engagement.
Creates, implements and executes a comprehensive marketing plan for the Career Center; both campuses.
Oversees the creation of office brochures, posters/flyers, event marketing materials, and related publications and website.
Creates opportunities through technology and other means to better promote events, programming, and services at both campuses. Creates innovative ways to engage students on both campuses through inter-divisional and intra-divisional partnerships.
Manages all social media initiatives (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, blog) and develops content when necessary; ensures brand unity across all channels, and partners with student ambassadors on content and branding.
Advances Employer Relations initiatives of the university and department; maintains relationships with recruiters and promotes their events and job openings via the blog and social media.
Supports Associate and Assistant Directors in the implementation of programs to address the career interests of students, alumni, and recruiters.
Collaborates with Student Engagement Strategists to promote Handshake and FDS and ensures the office is represented and visible on campus.
Works closely with Fordham Career Ambassadors to support their events, marketing strategies, and programming.
Seeks out training in TerimalFour, Jadu, and other technological areas to implement changes to the website.
Develops, directs, and edits video projects as necessary; collaborates with the Marketing Department on YouTube video release.
Represents the Career Center at other departments' panels, orientations and other events, as needed.
Delivers workshops weekly, and provides individual counseling for students and alumni.
Manages a caseload of graduating seniors to ensure post-graduate plans are reported.
Provides career counseling to Fordham students once trained on our counseling model and approach.
Attends various on-campus and off-campus events, including University and Alumni events.
Responsible for other special projects as assigned.
Supports administrative duties as needed.
Associate's degree or B.A./B.S. in relevant areas.
Minimum 1 year experience in marketing, social media, higher education, career services, non-profit, human resources, or employer relations.
Significant and related work experience will be considered in lieu of completing academic qualifications.
Must be knowledgeable of technological advancements/resources in career services and have a strong understanding of social media trends and the future of social media and digital media.
Must possess leadership, management, organizational, interpersonal, public speaking, and time-management skills.
Must be creative, highly motivated, possess strong attention to detail, and have excellent written and verbal communication skills.
Should demonstrate ability to develop rapport with a variety of constituents
Should possess skilled knowledge of Microsoft Word, PowerPoint, Excel & Publisher.
Should have understanding of social media management
Willingness to travel, work morning and evenings and occasional weekends.
Knowledge of Adobe Photoshop, Illustrator, Adobe Creative Suite, Canva and Final Cut Pro.
Fordham Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United kingdom.