The Marketing Department within OIA at UMBC carries out functions related to strategic enrollment marketing, brand awareness, digital strategy and creative services. OIA Marketing works in partnership with undergraduate and graduate admissions as well as departments across campus to promote the UMBC experience and attract students.
The Marketing Data Analyst supports and enables efficiency within marketing operations by conducting market research, interpreting market data, tracking outcomes of marketing initiatives against established KPIs and building reports and data visualization.
In addition to conducting data analysis, the Marketing Data Analyst works closely with the enrollment marketing team to identify opportunities to optimize campaigns and web traffic for greater return on investment. This position works extensively with analytics tools such as GA360, Salesforce Einstein and Marketing Cloud Datorama to provide actionable insights on marketing and program activity.
Why Work at UMBC?
UMBC offers competitive compensation. This role starts at $62,000and has over 4 weeks of vacation for regular full time roles. Tuition remission is also available.
If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.
As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
UMBC is a dynamic public research university integrating teaching, research and service to benefit the citizens of Maryland. As an Honors University, the campus offers academically talented students a strong undergraduate liberal arts foundation that prepares them for graduate and professional study, entry into the workforce, and community service and leadership. UMBC emphasizes science, engineering, information technology, human services and public policy at the graduate level. UMBC contributes to the economic development of the State and the region through entrepreneurial initiatives, workforce training, K-16 partnerships, and technology commercialization in collaboration with public agencies and the corporate community. UMBC is dedicated to cultural and ethnic diversity, social responsibility and lifelong learning.