UMBC offers competitive compensation. This role starts at $62,000 and has over 4 weeks of vacation for regular full time roles. Tuition remission is also available.

What is it like to work at UMBC? Check out Glassdoor or Indeed. And read about our recent award, UMBC is a 2022 Great College to Work for…. In every category.

A hybrid telework schedule may be available. 

• Produce meaningful marketing KPI dashboards and deliver timely, cross-channel performance reports with actionable insights
• Implement tracking into various marketing initiatives using Google Tag Manager, session recording or other analytics tools
• Conduct A/B testing of landing page and email design and content
• Contribute to marketing content strategy by preparing and analyzing metrics across email and advertising campaigns and gathering information from target audiences and stakeholders
• Create conversion optimization strategies, with the aim of improving digital marketing efforts and increasing return on marketing investment
• Benchmark performance across all online channels and advise on KPIs based on performance analysis
• Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
• Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data
• Spot opportunities to try innovative new methodologies and improve the analytical procedure
• Work daily with analytical software, including but not limited to Marketing Cloud Datorama, Salesforce Einstein Analytics, Google Adwords and Google Analytics.
• Perform other related duties as assigned

• Bachelor's Degree in Business Administration, Marketing, Data Analytics or a related field
• Two years of experience and expertise in marketing data analysis
• Expert in leveraging marketing data analysis tools including Google Analytics (GA4)
• Knowledge of Salesforce Sales Cloud and Marketing Cloud
• Project management and collaboration skills
• The ability to manage multiple tasks and projects while adhering to deadlines
• Knowledge of and experience with building reports and dashboards using tools such as Google Data Studio or Tableau
• Excellent verbal and written communication and presentation skills

• Search Engine Optimization experience
• A strong understanding of and experience in higher education market including lead generation/nurturing, recruitment/admissions and enrollment management

Upload a cover letter and a resume.  

UMBC offers a rich benefits package.

Regular and grant funded regular positions (Full benefits summary click here):

Generous Leave which includes accruing:

• 22 Days of Annual Leave  
• 15 Days of Sick Leave  
• 15 Holidays
• 3 Personal Days

Tuition Remission:

• 8 credit hours per semester
• Tuition remission at UMBC for eligible dependents after two years of FT employment

Additional Benefits:

• Life and disability insurance
• Retirement plans (including the choice of joining the pension plan)
• Professional development opportunities
• Wellness opportunities
• & Much more

Contingent II positions may include some benefits. 

Benefits offered align with type (Regular, Contingent II, etc.) of position. 

If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.