Working/Functional Title Director of Digital Media Position Summary The Department of Intercollegiate Athletics is searching for a Director of Digital Marketing to provide leadership, strategy and execution of the Michigan State Athletics digital efforts, including marketing automation, digital marketing, CRM, website and app, social media, advertising, and revenue generation. Responsibilities include, but are not limited to: Digital Marketing: Responsible for the development, implementation and evaluation of the athletic department’s digital marketing efforts to increase ticket and donation revenue and attendance through social media, email, website, app and other similar initiatives. Marketing Automation: