1. Develops and implements a publicity and communications strategy that promotes the Museum's programs and activities as an important part of Yale's cultural offerings. 2. Serves as the primary point of contact with the media and is the Peabody's liaison with the local arts organizations and community. Draws public interest and promotes awareness of the Museum's role in education, research, and community activity. 3. Works in partnership with curators and administrative staff to conceptualize, develop, and implement an overall communications strategy for promoting exhibitions, programs, public events, and acquisitions to the general public and university community. Identifies specific target audiences and determines and executes a strategy for reaching them. Strategizes and implements ways