*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices Position Summary
Reporting to the Physician Organization (PO) Content Strategy Specialist, the PO Email Marketing Specialist will develop and manage email marketing strategies and campaigns utilizing Salesforce Marketing Cloud to support existing patients and cultivate new patients. This role will build and manage email PO marketing campaigns designed to drive traffic to the website on the part of existing and prospective patients, as well as referring physicians.
Analyze and review our former Physician Organization market campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
Distribute emails through the use of automation software. Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
Support various PO strategic marketing programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, loyalty, retention, surveys, and transactional emails.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals. Use customer data to drive the message and content personalization.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Collaborate & manage an email PO marketing content calendar to ensure optimal patient experience to include programmatic and triparty considerations. This includes marketing campaigns, triggered emails, promotional emails, and transactional communications.
Provide regular PO marketing campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Bachelor's Degree in Marketing, Communications or related field
5+ years in a marketing and advertising role.
Previous experience within the healthcare sector (public health agencies, non-profits, health care institutions or agencies) a plus.
3+ years creating and implementing marketing email marketing campaigns utilizing Salesforce Marketing Cloud.
Proven experience managing an email marketing program.
Hands-on experience in marketing automation platforms.
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Experience building an email marketing campaign from scratch.
Experience deriving insight and action through data, bringing together both qualitative and quantitative research.
Knowledge, Skills and Abilities
Detailed knowledge of email regulations, best practices, and compliance.
Proficient in data analytics to determine important data and be able to suggest improvements.
Excellent verbal & written communication skills.
Strong project management skills.
Demonstrated ability to multi-task and prioritize in a fast-paced environment.
Excellent attention to detail, superior organizational skills, and strong interpersonal skills.
Demonstrated proficiency with Microsoft Office Suite and database applications.
Ability to meet tight deadlines.
Ability to work collaboratively in a large organization with a diverse group of stakeholders.
Self-starter with high degree of initiative.
Strong work ethic.
Licenses and Certifications
Working Conditions/Physical Demands
Some travel within NYC.
Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
Weill Cornell Medicine is a global healthcare leader known for the world-class patient care, cutting-edge research and top-ranked education. Every day, the employees of Weill Cornell Medicine improve lives across the city and around the globe. They help patients stay well, and our benefits and programs aim to help our employees and their families stay well by supporting their physical, financial, and professional health.