JOB SUMMARY

The Marketing Communications & Program Manager plays a pivotal role in advancing the New England Employee Benefits Council's (NEEBC) mission by planning, promoting/marketing, project-managing, and executing a diverse range of campaigns, programs, conferences, events and resources aimed at engaging NEEBC's members, partners, stakeholders, and prospects. Responsibilities vary widely and may be time-sensitive, requiring a proactive and adaptable approach to ensure successful outcomes.  This exempt role reports to NEEBC's Executive Director. The ideal candidate is a dedicated and integral member of the NEEBC team, committed to enhancing member engagement and organizational growth through strategic and effective program management and marketing communications.

• Full Time (Monday through Friday). Some flexibility on scheduled work hours. Seasonal and programming spikes occur intermittently. Hybrid/remote models are available for discussion.
• Traditional office suite with modern conveniences, including neighboring walking paths, free on-site-gym and cafeteria.
• Minutes from Concord Center; stone's throw away from Thoreau Farm, home of Walden's Henry David Thoreau, Minuteman National Park, and childhood homes of Louisa May Alcott and Ralph Waldo Emerson.

SUMMARY OF DUTIES AND RESPONSIBILITIES

Works closely with NEEBC Executive Director to execute marketing and programming strategy.

Marketing Communications duties include:

• Act as NEEBC’s brand champion, guided by mission, vision and strategic initiatives.
• Design marketing campaigns (including target audience, messaging, imagery, call-to-action and channels).
• Develop monthly communications plan and coordinate and share with team.
• Create and maintain web components related to campaigns, programs, conferences or events. Same for NEEBC resources.
• Maintain and update digital assets and “neebc.org” website and ensure compliance with brand (logos, color palette, messaging, imagery, photos, videos, webinars, PDFs, etc.).
• Monitor and report web usage/traffic
• Design and create marketing pieces:
  • Emails
  • Social media posts (imagery, test and call-to-action)
  • Paid ads
  • Conference signage
  • Conference microsites
• Monitor social media accounts and respond to comments/reposts/shares accordingly; recommend new initiatives or transitions to existing apps/accounts.
• Measure and report marketing results.

Program Management duties include:

• Serve as primary resource to Program & Events Committee
• Recommend, document and support the execution of annual programming direction/focus, relying on legacy programming as foundation.
• Support NEEBC BOD Vice President of Programs & Events, including monthly meeting management, program revenue analysis, etc.
• Create, implement and maintain annual calendar of events; periodically publish distributable “save-the-date” marketing pieces.
• Manage committee meeting cadence and deliverables
• Coordinate interaction with all program speakers; organize/review/edit program materials; and post content on website.
• Lead planning, delivery and project-manage lifecycle of NEEBC programs, conferences and events, to include all Program Committee initiatives (i.e., program descriptions, themes, milestones, skeleton and detailed agendas, central messaging, project management, risk identification, committee deadlines, PPTs and other sharable materials, reporting, run-of-show documentation & event execution, debriefs).
• Draft and maintain annual programming budget to forecast revenue.
• Regularly review budget performance, registration trends and programming goals, and recommend content and pricing elements to NEEBC’s Executive Director.
• Oversee speaker, panelist, and committee communication, including meeting details, agendas, venue logistics, AV, PPTs, materials and other required elements.
• Design, implement and report results of programming surveys.
• Schedule and facilitate (annual or more frequent) review meetings with database, job board, and external-learning partners.
• Interface with NEEBC Board, as needed (e.g., LinkedIn usage, promoting programs, etc.).

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree, preferably in Marketing, Administration/Project Management, Human Resource Management, Organizational Behavior, Curriculum Development or equivalent experience.

• 2-3 years prior, related marketing communications experience strongly preferred.

• 3-4 years meeting planning experience preferred, with association/non-profit experience a plus.

• Familiarity with content and/or industry (Benefits, Compensation, Human Resources) preferred.

• Experience defining and overseeing integrated, multi-channel marketing campaigns for member attraction, acquisition and retention. Experience creating marketing campaign collateral.

• Proficiency as a project manager strongly preferred.

• Proficient with digital marketing and design tools and other technology products:

• • • Association Management System (e.g., MemberClicks Pro, Personify) and/or a marketing automation system/CRM (e.g., Salesforce, MailChimp, Constant Contact) preferred
    • Canva or equivalent
    • MS Office, MS Paint
    • MS Teams/SharePoint
    • Outlook
    • Zoom
    • Google Analytics and Keywords
    • File transfer/compression software
    • Video and graphics files/formats; Video editing tools, a plus

• Proficient with social media tools for B-2-B, primarily LinkedIn, as well as Instagram, X/Twitter, YouTube and Hootsuite.

• Comfort using AI/Chat GPT, SurveyMonkey, polling software, Dropbox, and file-sharing technologies is valued.

• Some working knowledge of HTML a plus.

• Exhibited habits on time management and project planning.

• Must demonstrate ability to work independently (holding oneself accountable for meeting deadlines), and as part of the NEEBC team.

• Must be detail oriented and have exceptional organizational, communication and meeting management skills.

• Ability to work on several different marketing initiatives at once and prioritize effectively.

• Ability to design and manage several ongoing programs and events, educational offerings at once, and prioritize effectively.

PREFERRED COMPETENCIES

• Excellent written, verbal and interpersonal communication skills.

• Adept at multitasking, handling a large variety of details, independently problem solving and working with all members of the NEEBC team, committees and stakeholders

• Ease with technology.

• Proven budget management abilities.

• Strong professional work ethic.

• Flexibility and willingness to learn new tasks.

Mission

As the region’s leading source of unbiased employee benefits and total rewards education and information, we encourage the next generation of employee benefits professionals through scholarship and mentoring and facilitate the development of our current members and the entire employee benefits community through accessible resources, education, thought leadership and by fostering positive connections and professional relationships.

Vision

Our vision is to create a collaborative, dynamic, wide-ranging, and diverse community of benefits professionals to foster the innovation and success of organizations’ total rewards objectives and pursuit of competitive talent while balancing economic demands.

• Bachelor’s degree, preferably in Marketing, Administration/Project Management, Human Resource Management, Organizational Behavior, Curriculum Development or equivalent experience.

• 2-3 years prior, related marketing communications experience strongly preferred.

• 3-4 years meeting planning experience preferred, with association/non-profit experience a plus.

• Familiarity with content and/or industry (Benefits, Compensation, Human Resources) preferred.

• Experience defining and overseeing integrated, multi-channel marketing campaigns for member attraction, acquisition and retention. Experience creating marketing campaign collateral.

• Proficiency as a project manager strongly preferred.

• Proficient with digital marketing and design tools and other technology products:

• • • Association Management System (e.g., MemberClicks Pro, Personify) and/or a marketing automation system/CRM (e.g., Salesforce, MailChimp, Constant Contact) preferred
    • Canva or equivalent
    • MS Office, MS Paint
    • MS Teams/SharePoint
    • Outlook
    • Zoom
    • Google Analytics and Keywords
    • File transfer/compression software
    • Video and graphics files/formats; Video editing tools, a plus

• Proficient with social media tools for B-2-B, primarily LinkedIn, as well as Instagram, X/Twitter, YouTube and Hootsuite.

• Comfort using AI/Chat GPT, SurveyMonkey, polling software, Dropbox, and file-sharing technologies is valued.

• Some working knowledge of HTML a plus.

• Exhibited habits on time management and project planning.

• Must demonstrate ability to work independently (holding oneself accountable for meeting deadlines), and as part of the NEEBC team.

• Must be detail oriented and have exceptional organizational, communication and meeting management skills.

• Ability to work on several different marketing initiatives at once and prioritize effectively.

• Ability to design and manage several ongoing programs and events, educational offerings at once, and prioritize effectively.

PREFERRED COMPETENCIES

• Excellent written, verbal and interpersonal communication skills.

• Adept at multitasking, handling a large variety of details, independently problem solving and working with all members of the NEEBC team, committees and stakeholders

• Ease with technology.

• Proven budget management abilities.

• Strong professional work ethic.

• Flexibility and willingness to learn new tasks.

About NEEBC

The New England Employee Benefits Council (NEEBC) is the association for employee benefit professionals. We are the definitive leader in advancing knowledge and facilitating networking for employer benefit practitioners, consultants and providers of services. Each year, more than 2,000 professionals and 100 speakers participate in our cutting-edge programs in all areas of employee benefits. NEEBC's programs provide ideas, solutions and strategies to meet the complex challenges of today's employee benefits landscape in an exceptional professional development environment.

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