Assistant Director, Marketing Analytics in , for Bentley University

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Assistant Director, Marketing Analytics

Job Description SummaryThe Assistant Director, Marketing Analytics is a newly created position in the Marketing and Communications Group that will play an integral role in Bentleyâ™s continued growth into a data-driven marketing organization.The position will be responsible for supporting the entire group but especially the digital marketing and marketing program groups. The role is core to ensuring Bentley is achieving a high ROI on its marketing initiatives, is gathering actionable insights from the data, and is reporting its progress in a clear way. The person in this role should be able to not only collect and report on data but interpret and tell compelling data-driven narratives that are engaging, informative, and easy to un

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