Digital Product Specialist Senior (Work from Home - Pennsylvania)
Location: Danville, Pennsylvania
Type: Full Time
Internal Number: R-34823
Digital Product Specialist Senior serves as chief ambassador and will oversee accountability for one or more digital products. Understands how product(s) supports critical key business marketing and customer experience objectives, regularly reports on product KPI'S to department and system leadership. Effortlessly partners with product end users/stakeholders within business units, to plan and manage product roadmap, product specifications, implementation of new features, and various departments within the system to collaborate with business stakeholders to assess business and operational processes and define solutions.
Provides direct oversight for one more key product within the digital marketing and experience portfolio.
Products may include, for example hosted applications that support the digital customer experience for Geisinger patients or members, or digital marketing applications that are used by the team for marketing functions.
Champions product with critical stakeholders, drives adoption and ongoing utilization and regularly secures and incorporates end user input into product strategy and processes.
Utilizes digital analytics to coordinate strategies and tactics with internal peers, stakeholders to build product requirements and drive successful launch of digital products.
Owns relationship with third party product vendor or with IT team that developed and supports the product, partners to execute product from vision to concept while managing stakeholder input and needs.
Tightly partners with management to design and execute user-centered integration of product into enterprise website/mobile experiences as appropriate.
Defines requirements/ user stories; partners with stakeholders and third-party vendors to answer questions and prioritization regarding feature and functionality details and signs off on stories before sending enhancement into production.
Coordinates user acceptance testing externally and internally to ensure product meets or exceeds expectations of users.
Identifies and resolves problems in a timely manner; gathers and analyzes information; develops alternative solutions.
Serves as a day-to-day producer, supporting authoring, publishing, or other operations as needed with digital products.
Serves as product super user and trainer, supports end users with training and support.
Keeps abreast of trends, competition and innovation.
Regularly benchmarks digital product within job portfolio against industry and competitor products.
Tracks and reports on how product contribute to overall digital business and Geisinger goals.
Defines, tracks and regularly shares with leadership appropriate product KPIs.
Uses performance insights to continue to align product to business imperatives.
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).
Quarterly travel to Danville, PA for stakeholder meetings/workshops
Experience managing consumer-facing digital portal experience that offers self-service capabilities. Experience with human centered design, agile development, backlog prioritization, value benefit reporting highly desirable.
Employee Value Proposition: Opportunity to lead strategy & roadmap for innovative single account experience that unifies & personalizes access to Geisinger services online. Join a highly dynamic and creative team of digital product managers.
High School Diploma or Equivalent (GED)- (Required)
Minimum of 8 years-Relevant experience* (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 1...3 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.