S&P Global Public Marketing Operations & Analytics The Role: Senior Marketing Analytics Manager The Grade/Level: (relevant for internal applicants only) 11 The Location: US-NY-DENVER- VIRTUAL-INTERNATIONAL The Team: The Enterprise Marketing Analytics Team are a growing ensemble of professionals spanning the globe, and we're at the epicenter of a digital transformation. We strive to seamlessly blend Enterprise and Divisional insights to supercharge marketing effectiveness and efficiencies. Dive into this exhilarating journey with us and be an integral part of the future of marketing analytics! The Impact: As the Senior Marketing Analytics Manager, your influence will resonate throughout the organization. You'll be the compass guiding our marketing strategies, ensuring they are not only data-driven but also optimized for maximum effectiveness. Your insights will be the catalyst for informed decision-making at the highest levels, shaping the trajectory of marketing. By synthesizing complex data into actionable recommendations, you'll empower senior leaders and marketing strategists to craft campaigns that resonate deeply with our customers. Furthermore, your leadership in refining analytical methodologies will set new benchmarks in marketing intelligence, ensuring S&P Global remains at the forefront of the industry. By fostering collaborations across functions and leading a dedicated team of analysts, you'll cultivate a culture of continuous learning and improvement. In essence, your role will be instrumental in ensuring that our marketing initiatives are not just impactful but also set the gold standard for the industry. What's in it For You: Step into a realm where your analytical prowess meets strategic influence. As the Senior Marketing Analytics Manager, you won't just be crunching numbers; you'll be shaping narratives and driving impactful decisions. This role offers you a unique vantage point, allowing you to see the ripple effects of your insights across the organization. Collaborate with top-tier professionals, lead a dedicated team, and be the voice that guides S&P Global's marketing to new heights. Beyond the satisfaction of seeing your strategies come to life, you'll be recognized as a cornerstone in our marketing evolution. Here, your expertise won't just be valued; it will be celebrated. Dive in, lead with insight, and be part of a journey that redefines marketing excellence Responsibilities:
Leadership & Strategy: Lead and mentor a team of data analysts, ensuring the delivery of comprehensive and impactful marketing analytics reports that drive strategic decisions.
Advanced Analytics Oversight: Monitor and interpret key performance indicators, including website traffic, engagement, and conversion rates. Use these insights to identify emerging trends, potential challenges, and areas ripe for optimization.
Stakeholder Collaboration: Engage with senior business stakeholders to review and dissect website and marketing performance. Your insights will be key in identifying opportunities and formulating strategic recommendations that align with organizational goals.
Optimization & Testing: Champion the implementation of A/B testing methodologies, leveraging them to diagnose performance gaps, refine user experiences, and enhance overall marketing workflows.
Technical Documentation: Oversee the preparation of comprehensive Q&A documents for newly implemented tags, ensuring clarity and accuracy, and facilitating smoother integrations.
Senior Collaboration: Forge strong collaborative ties with the Senior Enterprise Marketing Data Engineer and the Senior Web Analytics Specialist. Your collective expertise will be pivotal in aligning insights, strategies, and ensuring a cohesive approach to marketing analytics across the enterprise.
What We're Looking For:
A minimum of 7+ years of experience in marketing, business, or a related field, with a proven track record of leading teams and crafting data-driven strategies that drive organizational success.
Demonstrated ability to monitor, interpret, and act upon key performance indicators and insights, ensuring marketing strategies are not just effective but exemplary.
Exceptional interpersonal skills, with a history of forging strong relationships with senior business stakeholders, understanding their needs, and translating data into actionable recommendations.
Proven capability in overseeing and guiding A/B testing methodologies and analysis, ensuring marketing strategies are continually refined and optimized.
While deep technical expertise isn't the primary focus, an ability to oversee the preparation of comprehensive documentation for implemented strategies and tools is essential.
A history of effective collaboration with senior figures in marketing and analytics, ensuring a cohesive and aligned approach to marketing strategies.
An innate ability to articulate complex concepts in a manner that's easily digestible for non-technical audiences. Your communication skills will be pivotal when presenting findings and insights to senior stakeholders.
Bachelor's degree in Marketing, Business, Statistics, or a related field.
Analytics Platforms: While hands-on expertise isn't a primary requirement, familiarity with platforms like Google Analytics, Adobe Analytics, and Adobe Real-time CDP will be beneficial.
Optimization Tools: Experience or familiarity with tools that aid in optimization and testing, such as Google Optimize or Adobe Target.
Visualization Tools: Knowledge of platforms like Power BI, not for hands-on use, but to understand and guide the presentation of data in a visually compelling manner.
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $72,300.00 to $143,800.00. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits, we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us About Company: S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.