Special Selection Applicants: Apply by 10/20/2022. Eligible Special Selection clients should contact their Disability Counselor for assistance.
IMPORTANT INSTRUCTIONS TO ALL APPLICANTS: UC San Diego Health has partnered with WittKieffer for this search. Inquiries, nominations, and applications are invited at https://www.wittkieffer.com/position/23844-chief-marketing-and-communications-officer . Candidates are encouraged to submit materials to WittKieffer as soon as possible, but no later than October 20, 2022 for full consideration.
UC San Diego Health has been caring for the community for more than 50 years. The system is one of five academic medical centers within the 10-campus University of California system, collectively known as UC Health. These medical centers comprise the fourth largest health care delivery system in California, and train nearly 50% of the state's medical students and medical residents. UC San Diego Health has a three part mission of clinical, research and teaching excellence. The system comprises of three hospitals operating under one license which include UC San Diego Medical Center in Hillcrest with 390 beds, Jacobs Medical Center with 364 beds, and Sulpizio Cardiovascular Center with 54 beds. There are also numerous ambulatory and specialty clinics located throughout the county to deliver care to the entire region.
UC San Diego Health seeks an innovative, collaborative and strategic marketing executive to serve as the organization's next Chief Marketing and Communications Officer (CMCO). Based in San Diego, CA, the CMCO will lead the health system's marketing and communications strategies to advance and elevate UC San Diego Health's brand and consumer loyalty locally, regionally, and nationally.
The CMCO will report directly to Patty Maysent, Chief Executive Officer of UC San Diego Health, and will serve as a member of the Health System Executive Team. In addition, the CMCO will report to the Chief Communications and Marketing Officer of UC San Diego for coordination, consistency with the brand, and participation in key campus committees as assigned. The CMCO will ensure that all activities related to UC San Diego Health are consistent with the strategic direction of the UC San Diego campus. As a member of the Health System Executive Team, the CMCO will provide overall strategic oversight for marketing and communications strategies and programs that drive growth, customer acquisitions and retentions, and articulate a compelling story that further elevates UC San Diego Health's brand and reputation as a national model for care to best position UC San Diego Health within its competitive market. The CMCO will be responsible for leading the strategic execution of marketing, communications, public relations and digital media to optimize UC San Diego Health's relationships with the entire range of constituents: patients, staff, physicians, community and civic leaders, university leadership and other key influencers. This executive will provide support as a key, designated contact for the press and should be adept at handling a variety of issues with the media and community.
The successful candidate will have a minimum of ten years marketing, communications, advertising, and public relations experience. The CMCO will be a highly creative, strategic leader with a contemporary, grounded approach to strategic communications, marketing, digital media, and data management. The CMCO will be politically savvy, highly organized, and have a strong track record of effectively managing and mentoring staff. This executive will be driven by results, excellence and service to others. The CMCO will have a proven ability to adapt to changing priorities and incorporate the input of other leaders and constituencies, including physicians, staff, and other community members and leaders. The CMCO will have superior communication skills with a proven ability to develop strong relationships, accompanied by the credibility and knowledge base to foster collaboration across the system and university.
Bachelor's Degree in marketing, communications, public relations, advertising or other closely related field. Advanced degree in a relevant field is preferred.
Minimum ten years of marketing, communications, and public relations experience with progressively increasing responsibility preferably in a healthcare setting. Significant experience with integrated marketing and communications in a complex organization, ideally in a healthcare system or related industries.
Experience leading strategy in a healthcare system which includes academic and/or community hospitals in a highly competitive market.
Track record of identifying opportunities and translating and operationalizing strategy in
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.