Nebraska Public Media is seeking a Digital Engagement & Fundraising Specialist who will be responsible for growing Nebraska Public Media's digital engagement and fundraising efforts. This position will create online, digital, social media, email engagement and promotion of content and fundraising efforts for Nebraska's PBS and NPR Stations. Using Nebraska Public Media's donor management software, create reports and assess the success of digital fundraising efforts. Identify and develop paid and organic marketing and advertising campaigns through social media, digital, email, streaming and more. Produce messaging aligned with brand standards and timed strategically among other communication efforts. Using Google Analytics and digital reporting tools, evaluate performance and extract actionable insight about the success of digital engagement and fundraising efforts (ROI's, KPI's, Conversion). Follow the trends of digital engagement, fundraising, marketing and advertising.
The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees' differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://www.unl.edu/equity/notice-nondiscrimination.
Minimum Required Qualifications:
Bachelor's degree in business, marketing, advertising, public relations, or related field plus one (1) year of experience in digital engagement and fundraising efforts. Must possess data analysis skills, knowledge of email and digital marketing, and basic knowledge of CMS and CRM. Excellent writing, editing and communications skills necessary.
Ideal candidate will have public media knowledge and experience. Prefer knowledge of Google analytics, fundraising, social media, project management, and basic knowledge of HTML or CSS.
With over 25,000 students, the University of Nebraska-Lincoln is a diverse educational insitution with international stature. The intellectual center for the state of Nebraska and beyond, we are a land-grant, top tier national research-extensive insitution. Part of the Big Ten conference, Big Ten Academic Alliance, our mission includes growing relationships and resources that enable the University of Nebraska to change lives.