East Lansing, Michigan
Posted: 14-Nov-24
Location: East Lansing, Michigan
Internal Number: 1002585
Working/Functional Title
Digital Content Strategist
Position Summary
Basic Function: Join Michigan State University Advancement as a Digital Marketing Specialist and play a vital role in shaping our digital presence! You'll produce timely, relevant, and compelling content that not only aligns with the MSU brand but also highlights the impact of philanthropy and community engagement. As a key member of our dynamic digital marketing team, you'll have the opportunity to innovate through email marketing, manage web content, and enhance our SEO efforts. Your creativity will shine as you develop digital assets across various channels and analyze performance metrics to drive our strategic goals forward. If you are passionate about storytelling and eager to make a difference in a vibrant university environment, we encourage you to apply!
Characteristic Duties and Responsibilities:
Directly reporting to the Associate Director of Marketing and Communications, the digital marketing specialist has hands-on experience in digital content production and data-informed marketing. Responsibilities will include:
Email communications:
- Prepare invitations in support of UA donor and alumni events.
- Create monthly eNewsletter delivered to MSU alumni.
- Develop special email publications to engage and steward MSU donors.
- Research email best practices and incorporate them into UA email marketing efforts.
Web content production/coordination:
- Produce and publish marketing content on UA websites.
- Maintain and update website pages.
- Strategize with the digital marketing team on internal and external user experience enhancements.
- Ensure websites meet accessibility standards.
- Ensure website content is maximized for SEO.
Paid social media content procurement:
- Write and design compelling social media ads to inform and engage MSU alumni, donors, and friends.
- Strategize and execute on best use/delivery of paid content on each of UA’s social platforms.
Analysis and reporting:
- Create regular reports on the success of content marketing efforts.
- Manage and develop analytics tools for analyzing digital marketing performance.
- Make recommendations based on content analysis.
Content strategy:
- Collaborate with team members and key stakeholders to identify project goals and strategies.
- Write project scope and strategy plans.
System/process management:
- Manage and support digital marketing tools.
- Uphold and improve current content management collection, storage, and processes.
Minimum Requirements
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
Travel required; Must have a valid driver's license. Hybrid role based in Michigan.
Desired Qualifications
- Bachelor’s degree or equivalent experience in communications, public relations, or digital content design.
- Two-three years of demonstrated success in managing digital marketing campaigns.
- Experience leveraging a content management system that hosts a wide variety of assets.
- Experience with web analytics tools and turning numbers into insights.
- Experience managing content for social media channels; creating and building emails.
- Knowledge of the latest Adobe Creative Suite along with a basic understanding of HTML and CSS.
- Experience generating content, proofing, and implementation of large email campaigns.
- Experience with implementing accessibility standards for people with disabilities.
- Knowledge of web analytics tools to accurately assess campaign effectiveness and turn numbers into valuable insights.
- Knowledge and experience with SEO.
- Experience developing digital assets for a wide variety of platforms.
- A track record for driving more engagement with content, demonstrating a solid knowledge of how to optimize content and use a variety of platforms that boost traffic.
- Ability to work well independently and effectively as a team member.
- Excellent written and verbal communication skills, organizational skills and drive to continue to learn.
- Outstanding customer service skills.
- An eye for creating graphically pleasing content.
- Attention to detail but able to see the big picture.
- Familiar with CRM systems, e.g. Salesforce, Ellucian Advance, Blackbaud.
If you review this job description and have done many of the responsibilities or have transferable skills, we want to hear from you and welcome your application!
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
Resume and cover letter
Special Instructions
HOW TO APPLY
If you have any questions regarding this position, please contact Patricia Karam, Director of Recruitment, at karampat@msu.edu.
Work Hours
STANDARD 8-5
Website
Advancement.msu.edu
Remote Work Statement
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Bidding eligibility ends November 19, 2024 at 11:55 P.M.