Posted: 30-Apr-25
Type: Full-time
Internal Number: R127760
The Marketing and Communications Consultant works closely with the Director of Strategic Marketing and Communication (DSMC) to develop and implement relevant, audience-centric marketing and communications initiatives that drive awareness of the breadth and depth of the people, services and resources University Libraries provides. The Consultant implements strategic communications and marketing including writing and storytelling, media relations and digital tactics. The Consultant has the ability to guide and produce strong storytelling deliverables; understands and leverages communication outlets for effective and engaging results; develops narratives, speeches, presentations, captivating storytelling and talking points as needed.
The Consultant oversees project management tools and processes in conjunction with the DSMC; measures and reports performance of marketing campaigns and/or strategies, assessing against goals while optimizing efforts; collaborates with the DSMC to set goals aligned with strategy and identify trends and insights to inform future efforts; oversees the production of marketing materials from conception to completion, including ensuring brand recognition for promotional materials. The Consultant works proactively to cultivate media relationships to reach earned media objectives; researches, writes, edits and distributes press releases, stories and news items; implements both Ohio States and University Libraries' style, voice and tone and brand standards, works closely with DSMC to ensure alignment of departmental and university-wide strategic direction and values across communication touch points.
This role supervises the graphic designer to accomplish marketing goals; directs student employees in the execution of the marketing and advertising materials and the supporting activities, as well as perform special projects and other job duties as assigned. The Consultant represents University Libraries on appropriate university-level committees; develops collaborative relationships with other university units to leverage interdisciplinary engagement and to promote and advance University Libraries and university goals.
Consistently demonstrates commitment to our values and promotes an organizational culture of Discovery, Connection, Integrity, and Stewardship (https://library.osu.edu/strategic-directions) as well as dedication to advance the work of the Administration unit. All other duties as assigned.
Required Qualifications:
- Bachelor's degree in marketing, communications, journalism or related field or an equivalent combination of education and experience in marketing and communications environment.
- 6 years of experience in the marketing and communications field (preferred 8-12 years) with demonstrated experience executing on strong creative writing and storytelling in both digital and print formats.
- Proven ability to successfully develop, manage and prioritize multiple projects and project management systems when implementing multi-channel marketing and communications campaigns and/or strategies.
- Demonstrated ability to work proactively, effectively and innovatively in a collaborative and complex environment with multiple stakeholder audiences and needs.
- Project and production management experience.
- Ability to analyze data, measure against established benchmarks and make recommendations accordingly.
- Efficient vendor and budget management.
- Proficiency in AP writing style and understanding of branding.
- Working knowledge of Microsoft Office products.
- Self-directed and responsible with excellent interpersonal and verbal communications skills.
Desired Qualifications:
- Supervisory experience.
- Advanced degree in relevant field.
- Adobe Creative Cloud experience.
- Understanding of dynamic email and social media marketing strategies and platforms; experience with Google Analytics and content management systems.
- Media relations experience.
Posting Range
The posting range for this position is $81,000-$106,500 annually.
Function: Marketing and Communications
Sub-Function: Marketing and Communications
Career Band: Individual Contributor - Specialized
Career Level: S4
Application
Please submit cover letter and resume with the online application.
About The Ohio State University Libraries
The Libraries promotes innovative research and creative expression, advances effective teaching, curates and preserves information essential for scholarship and learning at Ohio State, and shares knowledge and culture with the people of Ohio, the nation, and the world. Libraries faculty and staff live these values in all that we do: Discovery, Connection, Integrity, and Stewardship. Learn about our strategic directions.
The Libraries greatest resource is our faculty and staff. Their expertise produces value beyond the collections and their commitment to continual improvement and innovation is one of the most significant ways the Libraries meets the diverse and evolving information needs of university students, faculty, and staff, alongside scholars throughout Ohio and the world.
As a global leader, the Libraries is actively engaged in local, statewide, national, and international initiatives to help shape the future of academic research libraries. These activities and the innovations that result enhance our ability to acquire, manage, and preserve emerging information resources, support knowledge creation, and enable its effective transmission to future learners. Learn more on the Libraries website.
The Libraries strives to provide welcoming, supportive environments for all to pursue and share knowledge. The Libraries is guided by our strategic priorities and Ohio States Shared Values. All positions are expected to contribute to building and advancing this environment and we encourage all qualified candidates to apply.
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