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Details
Posted: 11-Nov-25
Location: Greensboro, North Carolina
Salary: Commensurate with experience
Employment Type:
Full-time
Organization Type:
Higher Education Institution
Required Education:
Bachelor’s
Internal Number: 998018
The senior director for marketing serves as a senior leader within University Communications, overseeing UNCG’s integrated marketing strategy and execution across institutional channels. Reporting to the vice chancellor for strategic communications, the senior director leads the University’s advertising and sponsorship program, manages marketing analytics and applied SEO, and provides actionable insights to support data-driven decision-making.
This role is responsible for ensuring that UNCG’s marketing strategies are coordinated, research-informed, and aligned with institutional priorities. The senior director oversees paid media campaigns, brand management, social media strategy, creative services, licensing and trademarks, sponsorship execution, and community partnerships. The role also collaborates closely with enrollment management and other campus stakeholders to support student recruitment, retention, and overall brand positioning.
Minimum Qualifications:
- Relevant post-baccalaureate degree required with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field.
- For candidates demonstrating comparable professional backgrounds, will accept a relevant undergraduate degree and five years or greater of relevant experience in substitution.
Preferred Qualifications:
- Seven years of progressively responsible marketing leadership experience.
- Experience in higher education or a similarly complex organization.
- Proven expertise in leading advertising strategy, campaign management, and analytics.
- Demonstrated ability to manage creative services, digital strategy, and brand standards.
- Strong knowledge of SEO, digital advertising platforms, and marketing analytics tools.
- Excellent leadership, project management, and interpersonal skills.
- Experience supervising and mentoring staff.
- Ability to work collaboratively with diverse stakeholders across a complex organization.
- Familiarity with licensing, trademarks, and brand protection.
- Proficiency with marketing dashboards, reporting tools, and content management systems.
- Demonstrated success in developing data-driven marketing strategies that drive measurable results.
- Knowledge of audience segmentation, enrollment marketing, and competitive positioning.
About The University of North Carolina at Greensboro
UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter and Instagram.
https://jobs.capitolcommunicator.com/jobs/21823505/sr-director-marketing
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