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Create meaningful storytelling and engaging digital content for Michigan Online, social channels. Collaborate with colleagues to develop content based on marketing goals and strategic communications priorities.
Social media
Maintain an annual content plan for Michigan Online social media accounts, identifying goals for the coming year
Create and post the digital content required by the social calendar, including copy, images, and video; work in partnership with marketing and communications team colleagues when needed
Monitor engagement with Michigan Online audiences to ensure response, audience nurturing, and inform future content and campaign strategy
Ensure the Michigan Online social calendar aligns with email, advertising, and other scheduled marketing efforts; collaborate with communications colleagues to maintain broader communications calendar
Manage paid student social influencer campaign
Measurement and optimization
Examine social media and website analytics, report on important metrics, and make recommendations based on analysis
Measure and distribute engagement metrics for priority campaigns on digital platforms
Maintain high awareness of trends and best practices in digital marketing, communications, and social media
Marketing communications asset development
Create Michigan Online course marketing toolkits (suggested social copy, images, video) for internal and CAI partner marketing use
Create promotional stories aligned with target audiences of online learning experiences, including news releases, faculty Q&As, learner stories, and features
Create content for Michigan Online email marketing, info sheets, landing pages as assigned
Other responsibilities as assigned
Coordinate with student fellows who support social media work at the center, including discussing social media content needs, content calendars, reviewing work, and providing feedback.
Bachelors degree and 2 years of relevant professional experience in marketing and communications role, including creating social media content to promote a business, nonprofit or educational institution
Experience using social media management tools, e.g., Sprout Social, Hootsuite
Experience using Adobe Creative Suite software
Use video editing software (e.g., Final Cut Pro, Adobe Premiere) to create videos for social media
Salary Information
The general salary range for this position is $60,000 - $65,000. You can expect to be paid a great compensation package. Factors used to determine salary include education level and experience for the position and internal equity within the unit. You are encouraged to discuss salary questions to honor agreement and transparency throughout the recruiting process.
Please Note: This is a 5-year, term-limited position with the possibility of renewal depending on funding.
Candidates must have authorization to work in the U.S.
The mode of work for this position is Hybrid. The work requirements for this position allow both onsite and offsite work and you will have an expected regular and recurring onsite presence. On occasion, you may be required and must be available to work onsite more frequently if necessitated by our center's policy and domain leadership or by your job requirements.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.
Our Commitment to Diversity, Equity and Inclusion
The Center for Academic Innovation (CAI) is committed to inclusion in our organizational work, culture, climate, and the products we create. We aim to recruit a diverse team as a reflection of our commitment to our work designing equitable and inclusive learning and work environments that are necessary for the university community to make progress on solving societal challenges. CAI draws on each of our team member's unique backgrounds and experiences to guide our everyday work in the center, and our team collaborates with students, staff, and faculty on projects that center our commitment to DEI work. All interested applicants, including those from groups historically marginalized by educational privilege, are encouraged to apply.
Organizational Statement on Harassment
We believe all individuals deserve to be treated with respect and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with Individuals with Reporting Obligations in the Center for Academic Innovation will be reported to the Equity, Civil Rights, and Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.