Marketing Analyst, Client Engagement & Strategic Marketing (1 Year Contract)
Bank of Singapore
Location: Singapore, Singapore
Type: Full Time
Internal Number: 12103108
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group???s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!
Bank of Singapore opens doors to new opportunities. Start your career with Bank of Singapore as a Marketing Analyst (1 Year Contract) in the Client Engagement & Strategic Marketing team! ! General Description: He/ She will be responsible for supporting the team across a broad range of marketing and segment related projects across online and physical events. He/ She will get many opportunities to be involved in as many (or few) projects as he/she is able to juggle according to personal motivation and multi-tasking abilities. The candidate is also required to maintain a certain level of admin BAU as part of her/ his core scope. Responsibilities:
Exposure to all events - Work closely with Marketing managers to develop various private client - suitable webinar / event topics and concepts, planning and executing marketing programmes in line with Bank of Singapore's brand and corporate guidelines, to meet business objectives within the approved budget for every event.
For physical events - Handle all events-related administrative work which includes sourcing for physical event venues, doing cost comparisons (3 quotes), liaising with vendors, managing RSVPs before and after events, closing off projects and preparing detailed budget reports, and carrying out systematic tracking to monitor effectiveness of events.
For online events - Coordinate with vendors and prepare online assets to facilitate the webinar production, manage Q&A, extract post event guest books for data clean up and mining for lead generation and analysis of event effectiveness.
Process and submit invoices to Finance; post event recharging of costs back to markets before closing off projects.
For Hybrid event - combination of both requirements above for event event.
Regular maintenance of Client MFP IDs for quarterly submission to Finance (physical events) who will extract revenue numbers for Marketing analysis and reporting back to CEO.
Ensure Marketing events page on Intranet and corporate website is updated with upcoming events and post event video recordings.
Assist onsite at physical / hybrid client events running registration, coordinating Q&A, Misc. etc.
Business or Marketing-related Degree or equivalent professional qualification
Preferably past experience in marketing related roles including basic social media marketing
Experience with relevant software applications
Excellent communication and written skills.
Excellent proactive team player who exhibits a high level of motivation and drive.
Able to multi-task effectively, work steadily under pressure with a high level of attention to detail.
Able to react steadily and promptly to constant changes across all fronts
Possess high EQ, strong interpersonal skills and able to relate well with colleagues at all levels as well as confidently managing client issues onsite at events.
Possess good MS excel, power point and Word skills.
Need to take initiative to propose ideas and concepts, ask the right type of questions to obtain required details for completion of work.
Creative and adaptable or flexible in nature / latitude is expected.