The Manager of Marketing and Communications is responsible for communications that pertain to group and individual members. This role is critical to achieving and maintaining quality performance in all member, broker, employer and provider communications and positioning the Health Plan effectively.
ESSENTIAL FUNCTIONS OF THE ROLE:
Strategizes and executes communication plans, campaigns and marketing collateral for all markets (group, on and off the Exchange, Medicare and Medicaid), including open enrollment.
Develops and executes corporate branding and positioning of Health Plan announcements and messages, to group and individual members, employers, brokers and providers.
Develops and executes social media strategies and web content.
Manages communications (print, broadcast, outdoor, mail) and ROI tracking for sales campaigns.
Manages events as needed, including broker-sponsored enrollment events, clinic and marketing support and sponsorship.
May manage staff, to include coaching and developing staff to build and maintain a highly competent and professional staff capable of delivering exceptional service that meets business requirements.
KNOWLEDGE, SKILLS, AND ABILITIES:
Bachelor's degree in business or communications-related field, including journalism, public relations or mass media preferred.
Five or more years of experience in health insurance industry.
Keen understanding of marketing guidelines established by Centers for Medicare & Medicare Services (CMS) and Health and Human Services Commission (HHSC)
Experience with mass email platforms for digital marketing and internet and web communications.
Strong writing and editing ability, consistent with AP Style.
Understanding of multiple audiences within the industry, including member, employer, provider, and broker and consultant.
Expert-level understanding of Microsoft suite of products, including Word, Excel and PowerPoint
Experience creating and developing marketing collateral for member and broker audiences.
BENEFITS - Our competitive benefits package includes the following:
Immediate eligibility for health and welfare benefits
401(k) savings plan with dollar-for-dollar match up to 5%
PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level.
EDUCATION - Bachelors or Equivalent Exp
EXPERIENCE - A minimum of 5 years’ experience required
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!