Service Line Marketing (Heart Institute), Associate Director
Cedars-Sinai Medical Center
Location: Los Angeles, California
Internal Number: HRC0651500
Align yourself with an organization that has a reputation for excellence! Cedars-Sinai was awarded the National Research Corporation's Consumer Choice Award 19 times for providing the highest-quality medical care in Los Angeles. We were also awarded the Advisory Board Company's Workplace of the Year. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We provide an outstanding benefits package, with competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America's Best Hospitals.
What you will be doing in this role:
As a member of the Service Line Marketing team, the Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics for assigned departments, institutes and/or established priority areas to drive growth for the organization. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and landmarks that align with organizational goals and measures the effectiveness of marketing plans. You will:
Develop complex marketing strategy and manage the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai's strategic vision of the Smidt Heart Institute to produce a return on investment (ROI).
Collaborate with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provide strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
Provide guidance for and resolve complex problems or challenges.
Initiate and direct the annual marketing planning for the Smidt Heart Institute by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Develop and manage sophisticated short- and long-term marketing objectives to capitalize on identified opportunities.
In coordination with the Marketing and Communications Directors and VP, guide development and placement of internal communications, research, web content, collateral, advertising, PR, and call center initiatives related to the Smidt Heart Institute.
Ensure that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.
Serve as the clinical service line marketing subject matter expert and resource for others.
About the Smidt Heart Institute:
The Smidt Heart Institute excels in specialized cardiac care:
#1 in California for cardiology & cardiac surgery by U.S. News & World Report
#3 in the nation for cardiology & cardiac surgery by U.S. News & World Report
#1 in the nation for heart transplants, according to UNOS
Three-star rating from the Society of Thoracic Surgeons for Mitral Valve Surgery
National leader in transcatheter aortic valve replacements
National leader in repairing valves (both minimally invasively and robotically) and repair success rate
More experience than most centers in ECMO and managing patients who come off it
One of a small number of centers that performs triple bypass for coronary disease
Considered the first in the U.S. to perform a minimally invasive double lung transplant
First in the nation to establish a specialized COVID-19 recovery cardiac clinic for COVID-19 long haulers
Our approach to aortic surgical repair is relatively new. We also provide a special focus on aneurysm management.
Our Congenital Heart Program is unique in that we treat patients from birth through adulthood, unlike other centers.
Our research breakthroughs directly benefit patients by offering them treatment options that are not widely available.
Bachelor's degree in Marketing, Communications, Business, or a related field is required.
Eight (8) years of progressive marketing experience in a large, complex organization is required. Experience in supporting cardiology and cardiac surgery services and/or healthcare advertising is highly preferred.
Experience/Skills we are seeking:
Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously
Demonstrated ability to create and utilize Excel spreadsheets for data tracking and analysis
Ability to identify problems and resourcefulness to resolve them independently wing own initiative
Ability to multi-task within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner
Excellent verbal and written communication skills
Ability to interact effectively with staff members at all levels of the organization as well as with external partners.
Highly organized, patient, persistent and requires minimal direction in executing assigned tasks.
Why work here?
Beyond outstanding employee benefits including health and dental insurance, vacation, and a 403(b) we take pride in hiring the best, most passionate employees. Our accomplished staff reflects the culturally and ethnically diverse community we serve. They are proof of our commitment to creating a dynamic, inclusive environment that fuels innovation.
Working Title: Service Line Marketing (Heart Institute), Associate Director
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opportunities for translational and clinical research and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major t...eaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.