Assistant Director, Communications & Marketing - Student & Campus Life
Location: Ithaca, New York
Internal Number: WDR-00029513
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Student and Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual, academic and personal evolution. Our division is comprised of leading student affairs experts who support our campus on pressing student life matters including public service, health, wellness, social justice, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life. We provide support and services to roughly 25,000 undergraduate, graduate, and professional students on multiple campuses in the U.S. and abroad.
Student and Campus Life's Communication and Marketing team oversees the division's strategic communication and marketing plans to raise visibility and awareness of SCL activities, programs, and resources for diverse audiences including students (current and prospective), faculty, staff, families, alumni and local community members.
Under the direction of the Executive Director of Communications and Marketing for SCL, the Assistant Director of Communications and Marketing is responsible for implementing the division's communications and marketing strategy, coordinating with colleagues internally across the division to create and share timely, clear and effective messages. The Assistant Director participates in marketing of SCL services and accomplishments and collects and analyzes data to inform and improve these tactics. This work includes, but is not limited to, communicating about Athletics, alumni engagement, consumer promotions (such as Dining plans and bookstore specials), crises, executive messaging, and fundraising.
A successful Assistant Director of Communications and Marketing will:
Understand and demonstrate expert use of effective communication and marketing concepts, tools, and techniques.
Possess excellent written and verbal skills, especially the ability to write quickly and clearly on deadline and in collaboration with others.
Manage competing deadlines in a fast-paced environment with competing/changing in priorities; ability to handle sensitive/confidential information.
Collaborate effectively with key stakeholders, senior staff and unit partners. Build and maintain strong, lasting relationships with a wide variety of groups, including students, staff, faculty, campus partners, and the larger community.
Develop print, digital, and web content; create strategy, stories, and content for multimedia channels and social media;
Be creative and innovative. Identify new opportunities for strategic storytelling and content promotion. Work independently and as part of a team to develop and execute content strategies.
Bachelor's degree in communications, journalism, public relations, marketing, or related field of study; Minimum of 5-7 years of experience managing marketing and/or communications with multiple internal and external stakeholders or equivalent; or equivalent combination of education and experience.
Experience designing and implementing successful marketing and communication strategies and campaigns.
Exemplary written and oral communication skills, and excellent editorial, interviewing, proofreading, and research skills with attention to detail.
Demonstrated project management skills, strategy implementation including managing multiple projects simultaneously, adapting to new priorities and spotting opportunities as they arise.
Experience in the direction and development of multimedia products including websites, video, digital signage, and social media. Substantial knowledge of and fluency with web strategies and social media platforms (especially networks frequented by students such as Facebook, LinkedIn, Instagram, Twitter, Reddit, Tik Tok).
Website content-management platform (i.e. Drupal, WordPress) experience, familiarity with basic HTML a plus, and preferred experience with Adobe product suite (Photoshop, InDesign, etc). Extensive experience with Microsoft Office and online content management systems, with a demonstrated ability to learn and apply new technologies.
Graduate degree and/or additional relevant education/training; familiarity/related experience in a student centers or higher education environment; Experience with emergency planning and crisis communications.
Visa sponsorship is not available for this position.
University Job Title:
Communication Spec III
Pay Rate Type:
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Prior relevant work or industry experience.
Education level to the extent education is relevant to the position.
Unique applicable skills.
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Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
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