AVP, Young Adult Segment Manager, Consumer Banking Group
DBS Bank Limited
Location: Singapore, Singapore
Type: Full Time
Internal Number: 12869362
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities Drive main bank relationship and brand preference towards DBS, by developing and reviewing customer-centric propositions, communication strategies and partnerships, that will resonate with Young Adult sub-segments.
Lead, develop and evolve meaningful value proposition and engagement strategies for Young Adults, by leveraging customer data, insights, competitive landscape and mega trends
Develop innovative and joyful digital journeys to on-board, transit and engage Young Adults sub-segments. Embed gamification into engagement journeys
Develop deep insights on segment and competition and become the Subject Matter Expert for behavioural, psychographic and ethnographic for the segment
Co-create alongside with stakeholders / partners, personalised financial literacy micro-engagements and embed them appropriately into engagements
Develop and execute go-to-market strategies, working with business analytics and other stakeholders to track results and improve performance
Secure and nurture meaningful partnerships that will further cement DBS' dominant main bank and brand positioning amongst Young Adult sub-segments
Very creative with a keen experimental and learning mindset
University degree with at least 5 years of relevant experience working on Young Adult segment
Strong analytical skills and is meticulous, proactive and able to think independently
Unfazed when managing multiple tracks and is adaptable to evolving business needs & challenges
Resourceful and has good interpersonal skills to effectively interact with all relevant stakeholders and external partners
Has good communication and writing skills with ability to present to internal/external stakeholders
A self-motivated individual with strong sense of accountability and ownership
Experience in digital marketing and gamification is advantageous
Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.