Harvard University Division of Continuing Education
USA - MA - Cambridge
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Marketing Insights Analyst
Harvard University Division of Continuing Education
Location: USA - MA - Cambridge
Internal Number: 54530BR
This role in the Marketing and Strategy unit of DCE is responsible for creating reports on the team's marketing effectiveness from a variety of data sources and providing actionable insights and analyses to guide changes in marketing strategy and tactics to drive business results.
The Division of Continuing Education (DCE) is seeking a data-driven Marketing Insights Analyst to join our growing organization. This role will focus on providing marketing and business insights through data, analysis and reporting that will support decisions made by marketing and the leadership teams within DCE. The Marketing Analyst will build, manage and maintain technical reporting systems required to help measure marketing effectiveness and inform strategic decision making. Additionally, this role will work with multiple stakeholders to standardize and align definitions of key metrics, resolve any existing discrepancies and set standard definitions across cross-functional teams. Key Responsibilities
Gather, analyze and report insights and trends that inform our marketing investments and performance, working closely with the Director of Marketing Services and the brand Marketing Directors for the Division of Continuing Education, as well as other directors and key partners.
Develop and manage the analytics infrastructure across the department and the technology teams to create systematic reporting using a variety of sources including Salesforce, Google Analytics, and integration of different student and enrollment data systems.
Establish documented processes related to data gathering and develop ongoing recommendations for improvements.
Develop regular reporting to monitor overall performance and performance of different marketing campaigns and tactics. Additionally, develop reporting to help determine attribution of marketing activities and campaigns across the marketing funnel.
Own the implementation of the required tracking codes across a variety of platforms-including but not limited to Salesforce, Wordpress, DCE's online registration platforms, lead gen forms, digital advertising, and student registration databases-to ensure attribution data is being collected correctly.
Serve as an agile analytical partner to the marketing team to provide routine and ad hoc analysis related to all marketing activities
Collaborate with DCE Management Information Systems Data Analysis team to ensure consistency and sharing of best practices across the division.
Work closely with digital advertising agency and other strategic enrollment and acquisition partners to develop integrated metrics and reporting, ensuring consistencies across analytics, tracking methods and interpretation.
The Faculty of Arts and Sciences will not provide visa sponsorship for this position.
In order to be considered for this role, a resume and cover letter must be submitted with application.
The Division of Continuing Education (DCE) comprises several entities serving about 30,000 students annually. The Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement allow Harvard to serve the learning needs of students across their life. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 17,000 students per year in approximately 46 graduate and undergraduate liberal arts and professional fields. More than 1,500 open enrollment courses are offered year-round with over 600 available online are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 450 courses on the Harvard Campus to 11,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering 80 short noncredit courses to almost 4,000 learners annually.
All formal offers will be made by FAS Human Resources.
Harvard offers an outstanding benefits package including:
Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year
Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.
Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services.
Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
3+ years' of marketing experience
Expert knowledge of Google Analytics, Google Tag Manager, Excel, and Salesforce
Experience in business and marketing reporting and analysis
Strong analytical capabilities
Organized and detail-oriented
Excellent verbal and written communication skills
Experience with marketing research, marketing automation platforms (particularly Hubspot) preferred
Must be a confident team player who enjoys collaboration
Understanding of data and tracking between multiple platforms in higher education preferred
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Division of Continuing Education
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.