Northwestern Health Sciences University prepares the next generation of healthcare professionals to deliver and advance health care.
Founded in 1941, NWHSU is a progressive institution educating the next generation of health care professionals. While the institution's history is rooted in the chiropractic profession, NWHSU now focuses more broadly on integrative care, health, and wellness. In addition to our Doctor of Chiropractic, we offer a Doctor in Chinese Medicine, and offerings in massage therapy, nutrition, undergraduate health sciences, and the allied health professions - medical assisting, medical laboratory science, medical laboratory technology, radiation therapy, and radiologic technology. We are a mission- and vision-driven university, preparing the next generation of healthcare professionals to not only deliver, but advance health care.
Reporting to the VP of Marketing, this position is responsible for leading all digital marketing initiatives for the institution. This includes collaborating with multiple departments and key stakeholders to understand goals and identify, plan, and implement digital enhancements.
As lead for digital strategies, this role is actively engaged in the selection of digital agency partners, initiating and prioritizing projects, proactively seeking opportunities to innovate and expand our digital footprint, and bring forward recommendations for using new and emergent digital marketing technologies.
The scope of this role includes the university website, all social media channels, blogs, landing pages, digital advertising, search engine optimization (SEO), keyword research and strategies, content enhancement and user-experience. The individual in this role will be accountable for conceptualizing, developing, tracking, reporting, and analyzing digital metrics, and recommending changes to expand and enhance analytics.
This is a full-time, benefits-eligible opportunity.
Bachelor's degree required
5+ years of experience in digital marketing roles
Demonstrated experience with Google Analytics
Extensive knowledge of content marketing, SEO, social media, email marketing, and paid digital advertising best practices
Experience implementing and optimizing paid search and paid social advertising campaigns
Experience measuring, analyzing, and reporting digital marketing performance
Strong analytical and project management skills
Self-motivated, detail-oriented, and able to manage own tasks and schedule
Develop strategies for ongoing enhancement of website
Initiate and lead strategies with digital partners
Provide ongoing measurement, analysis, and reporting related to digital marketing programs
Develop and execute digital marketing assets to each intended audience(s)
Other Specialized Knowledge/Skills:
Proven working experience in digital marketing.
Experience in working with, and leading projects with digital marketing partners
Experience in leading and managing website development, SEO/SEM, marketing database, e-mail, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in developing and optimizing landing pages and user funnels.
Experience working with e-mail programs such as Constant Contact, Mail Chimp, Emma, etc.
Working knowledge of HTML and web publishing.
Hands on experience with WordPress.
Knowledge of web traffic metrics and website analytics tools.
Strong marketing understanding to work with a variety of agencies and marketing team members.
Analytical skills and data-driven thinking.
Organizational and time-management skills
Highly effective written and verbal communication skills.
Conflict management skills.
Proficiency in using Microsoft Suite of software.
Interest and aptitude in marketing platforms including CRM/Database Marketing Applications, Content Management Systems, Social Media, and other project management tools.
NWHSU is proud to offer you and your eligible family members a comprehensive benefits package. Our package is designed to change with you meeting current needs and anticipating your future needs. We offer medical, dental, and vision care insurance. Flexible spending accounts that allow you to pay for out of pocket medical and daycare or eldercare expenses with pre-tax dollars. Life insurance, short-term disability and long-term disability that allow you to be protected for an unexpected loss or income interruptions. As your partner in building retirement income, NWHSU provides a 403(b) Plan. On-site clinic services for you and your immediate family. Tuition reimbursement to support employees in job-related courses outside of NWHSU and Tuition Remission for academic courses and continuing education classes offered by NWHSU. Our generous time away program helps you enjoy a health work/life balance.
Equal Opportunity Employer:
Northwestern Health Sciences University is an Equal Opportunity Employer and is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate.
Northwestern Health Sciences University (NWHSU) is a progressive institution educating the next generation of health care professionals. Located in Bloomington, Minn., the university has been a fixture in the market since 1941. Our deep history is rooted in their founding of The College of Chiropractic, established more than 70 years ago.
While the institution's history is rooted in the chiropractic profession, NWHSU now focuses more broadly on health and wellness. In addition to our doctor of chiropractic degree, we offer degrees, course credits, certificates, and specializations in acupuncture and Chinese medicine, massage therapy, nutrition, undergraduate health sciences, and the allied health professions—medical assisting, medical laboratory science, medical laboratory technology, radiation therapy, and radiologic technology. We are a mission- and vision-driven university, preparing the next generation of healthcare professionals to not only deliver, but also advance health care.
NWHSU advances innovative models of integrative care to lead people to live happier, healthier lives. We are educators who believe that integrative, natural healthcare is for everyone. We provi...de needed services for the community in which we live and work. We also believe that evidence-focused integrative care teams deliver a unified approach to promote better health outcomes. Our goal is to transform health care through patient-centered, evidence-based, care that optimizes health and well-being.
Our nearly 130 faculty members annually teach more than 1,000 students across degree and certificate programs and 3,600 continuing education students. NWHSU has more than 8,500 graduates throughout the U.S. and in 21 countries. NWHSU is a not-for-profit institution accredited by the Higher Learning Commission. Our 25-acre, non-residential campus in Bloomington, Minnesota is eight miles from MSP Airport and ten miles from downtown Minneapolis.