Rutgers, The State University of New Jersey, is seeking a Director of Marketing and Communications for School of Nursing. The position reports to the Senior Vice Dean and serves as the School's chief marketing officer. The Director of Marketing and Communications tells the School's story externally and internally, while in the process defining and building the Rutgers School of Nursing brand nationally. The position has responsibility for research-based messaging, marketing, and brand identity and positioning activities, and overall marketing of the School to potential populations to enhance growth and sustainability.
Among the key duties of this position are the following:
Serves as a lead content creator for the SON.
Overseeing in the development and design of public-facing materials that communicate key messages to target audiences.
Responsibilities will include the development of deliverables including but not limited to: collateral, thought leadership, proposals, articles, monthly blasts, digital media, events, and industry rankings.
Represents and promotes the School of Nursing, increasing its visibility and supporting the institution's mission, vision, and goals.
Leads the development and implementation of the School's vision, strategy, and marketing campaigns to create a distinct positioning and identity, attract the best students, motivate alumni and donors, and recruit high-quality faculty and staff.
Develops and leads social media marketing efforts for the school, including but not limited to: Facebook, LinkedIn, Instagram, and other nursing-specific platforms.
Day-to-day team leadership with a focus on building a strong culture of collaboration and teamwork that relies on open, honest communication with clear lines of accountability.
Works with school administration and academic programs in an effort to coordinate the marketing activities of the individual units, divisions, and programs.
Collaborates with the leadership of Rutgers Community Health Center, managed within the School of Nursing, in the production of a marketing plan focusing on increased visibility and knowledge of services.
Minimum Education and Experience:
Master's degree in marketing or a related field, or an equivalent combination of education and/or experience.
A minimum of five years of experience that is directly related to the duties and responsibilities specified.
Required Knowledge, Skills, and Abilities:
Knowledge and understanding of current and emerging industry requirements and practices in area of marketing expertise.
Knowledge and experience in traditional as well as digital and social media marketing. Management experience in budgeting, fiscal management, research, and customer service.
Data management and tracking skills.
Strong verbal and written communication skills, professional presentation and organizational skills, as well as interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community. T
The ability to develop and implement strategic communications and research-based marketing plans.
Experience and ability to meet targeted marketing and enrollment goals.
Expertise in making presentations and negotiating with the media is required.
A commitment to working with a diverse racial, ethnic, and multicultural populations.
Knowledge of nursing or health-related field.
Seven years of experience that is directly related to the duties and responsibilities specified.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.