Texas A&M University-San Antonioâ™s is seeking a Director of Integrated Marketing Strategy to lead the development, implementation and continued improvement of a comprehensive, dynamic integrated marketing and content strategy to advance institutional priorities. Reporting to the Vice President of University Relations and Advancement, this role will support the institutionâ™s upcoming strategic plan (âœTransforming Tomorrow Together: 2022-2026").Â
The Director will lead a team responsible for strengthening the institutionâ™s brand by creating dynamic strategies through high quality, distinctive and results-driven campaigns with deliverables and experiences that influence and impact. The Director will also lead team efforts in focusing on the competitive positioning of the University in the marketplace through coordinated brand management, increased visibility and awareness, content strategy, and reputation enhancement strategies.
The successful candidate will be a passionate and energetic contributor, manager, creative storyteller, versatile communicator, and well-respected team player. Committed to continually improving the university's brand, reputation and resource while maintaining consistent voice and identity across the university, the Director and staff will be responsible for developing and refining products, content and messaging campaigns. The incumbent will work closely with the Director of Communications and other university partners to increase brand recognition in attaining institutional goals through a distinctive and strong voice in national, regional and local positioning.
Roles and Responsibilities:
Maintains a breadth of knowledge regarding current trends, emerging issues and opportunities in higher education and industry that inform future comprehensive content and marketing strategies.
Leads a staff of marketing and content professionals dedicated to brand development, media relations, content production, writing and editing, variety of print, broadcast and multi-channel products.â‹â‹
Works closely with the Office of the President, Enrollment Management, Academic Affairs, Intercollegiate Athletics, Advancement, Business Affairs and various other departments/divisions to support communication and marketing needs.
Contributes to setting the vision, strategy and long-term management approach for integrated marketing, brand, and content strategies including developing and maintaining university brand and identity guidelines and use of resources such as templates, digital monitors and environmental branding.
Under the general direction of the Vice President and integrated working groups, is responsible for advancing the University and building its reputation across a diverse range of audiences.
Oversees the planning, creation and implementation of integrated marketing strategies to support the various agendas of the University, including admissions and charitable donations.â‹â‹
Directs, analyzes and recommends market research which may include audience analysis and survey development. As a data-saavy practioner, constantly monitors and measures marketing results ensuring marketing goals and targets are achieved. â‹
Directs the University's web and digital presence to ensure brand consistency and voice and leading-edge use of technology to engage audiences and in support of institutional priorities.
Contributes and/or leads working groups comprised of members from across the university to successfully and effectively create, implement and assess integrated marketing, content and campaign strategies, projects and initiatives.
Works closely with faculty, administration and staff, students, and alumni to develop compelling, distinctive and relevant stories to illustrate and advance University.
Focuses on continuous improvement while leading through the institutional scope and capacity needs of an integrated marketing unit.
Demonstrates effective expertise, counsel, skills, capacity and ability to effectively prioritize competing priorities.
Serves a divisional senior representative on emergency and crisis management teams.
Manages the annual budget, portfolio of contractors, resources and technology platforms.
May be required to work beyond normal office hours and weekends.
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned .
Required Education and Experience:
Bachelorâ™s degree inÂ Marketing, Communications,Â orÂ other applicableÂ field.
10Â years ofÂ related workÂ experience.Â Â
5 years of supervisory experience of creative, brand marketing, content and website teams.
Proven record of effective collaboration and leadership capability.
Knowledge of marketing research, data capture and analysis, digital media platforms, digital content and media buying.
Excellent verbal and written communication across multiple platforms including print, digital, video, and other marketing related platforms.
Ability to provide recommendations, develop and contribute to sensitive issue management/crisis communications events.
Ability to guide and develop advanced executive-level multi-media presentations.
Knowledge of and experience in higher education environments (academic, administrative).
Ability to multitask and work cooperatively with others; assign, monitor and recommend staffing and resource allocation; and in-source and outsourcing in development and management of contractors..
Knowledge, Skills and Abilities:
Knowledge of integrated marketing, advertisings, public relations, media relations, university branding, print and social media.
Demonstrated experience in managing multiple tasks, evolving priorities and quick, timely, accurate production deadlines.
Must have strong writing and editing skills, be familiar with AP style, and demonstrate proficiency with the Adobe Creative suite.
Must work well independently and as a constructive member of a team with the ability to guide and inspire staff in a dynamic, fast-paced entrepreneurial culture while determining and communication priorities and resource use.
Must be enthusiastic about promoting higher education in the diverse and inclusive educational and work environment.
Incumbent must work well with students, faculty and staff at all levels within a diverse, multi-cultural, collaborative environment.
Please make certain to provide the following documents:
2) Cover Letter to include two professional references
For detailed instructions on how to apply for any positions on our website, please use the following link:
Texas A&M-San Antonio provides affordable higher education opportunities to students from over 30 counties in the surrounding South Texas region, and has graduated over 5,000 students who are career-ready in a variety of in-demand fields such as education, business, information technology and cyber security, criminology and biology.