Classification Title: Public Information Specialist - Communications Social Media Strategist
College/Division: Division of Communications
Department: COMM Brand Strategy
Advertised Salary Range: Salary commensurate with qualifications.
Advertised Job Summary:
The University of South Carolina is seeking a talented associate social media strategist to help bring our award-winning social media program to the next level. We're looking for a passionate self-starter with exceptional working knowledge of social media best practices and trend watching to help grow our main, institutional (@UofSC) accounts as well as assist in efforts to bring university-affiliated accounts up to brand standards. The perfect candidate will have professional experience in social media and digital marketing, impeccable communication skills, and proven success in growing social accounts with an innovative approach.
This position will use data to inform decisions and will collaborate closely with many stakeholders throughout the university, including but not limited to public relations, special events and executive communications staff; videographers, photographers and designers; editors, writers and a team of talented interns to ensure that the content we publish follows brand standards and is optimized for each platform we use.
The ideal candidate will be an energetic multitasker with excellent judgement who thrives when juggling several different to-do list items and doesn't wait around for a staff meeting before tackling the whole list. The ideal candidate is organized, detail-oriented, and enthusiastic about social media and all things #UofSC.
The perfect candidate should also be able to understand, summarize and describe to stakeholders how and why certain pieces of content resonate with audiences more than others, what makes certain content worth sharing and the importance of engagement as a metric of success on social media.
This position requires 1-3 years' experience managing social accounts for an organization or brand.
Advertised Minimum Qualifications :
Bachelor's degree. 1-3 years of experience online writing/editing/curating/programming on social.
The University of South Carolina System is comprised of the state’s flagship university in Columbia (founded in 1801 and currently one of the top 50 “Best Colleges” according to U.S. News and World Report), three regional comprehensive universities (USC Aiken, USC Beaufort and USC Upstate), and Palmetto College consisting of four two-year campuses (USC Lancaster, USC Salkehatchie, USC Sumter, USC Union and Fort Jackson/Extended University). Together, the USC System institutions offer more than 450 degree programs on campus and online and are uniquely positioned to meet the state’s educational, cultural, health and research needs. The System employs nearly 14,000 people who work daily to improve the lives of students, fellow South Carolinians and the world. Our diverse engaged faculty and staff enjoy a dynamic and intellectually stimulating work environment.