Special Selection Applicants: Apply by 07/14/2022. Eligible Special Selection clients should contact their Disability Counselor for assistance.
DESCRIPTION
The Director, Digital Marketing oversees all digital marketing platforms for the health system marketing and communications functions. The position is responsible for web site operations, consumer digital experience and establishing digital marketing functionality, which may include the execution of email marketing campaigns and paid digital advertising to ensure success based on business objectives. The individual should possess a solid understanding of web standards and best practices and proven experience with digital marketing platforms. An aptitude for organization, prioritization and communication is essential. This position reports to the Executive Director of Marketing & Brand and will work closely with other members of the Marketing & Communications team including the Associate Director of Marketing, marketing managers, and digital content creators, among others.
Key Responsibilities
This position will be responsible for the entire ecosystem of marketing and communications digital channels, including the organization's public-facing website, intranet and Find a Provider, our online physician directory
Manage technical staff including web authors and programmers
Optimization of online location listings including Google My Business
Organic (SEO) and paid search (SEM)
Website traffic plan, goals and KPIs
Use of digital data analysis to draw key recommendations for website optimization, recommend changes for performance improvement and ensure a positive consumer digital experience
Management of policies governing corporate digital properties
Develop and maintain digital performance dashboards that embrace data visualization best practices
Works with Associate Director of Marketing and others to execute digital marketing campaigns based on stated and endorsed objectives and strategies
Ensure consistency with UC San Diego Health brand strategy and standards
Establish, propose and manage digital budget in line with industry benchmarks
Organizes, plans, and manages time of self and team effectively to complete assignments
MINIMUM QUALIFICATIONS
Bachelor's degree in business, marketing or related area and five or more years of relevant experience, or equivalent combination of experience, education and training.
Experience and proven success in all aspects of digital communications, including design concepts, various media, applications, strategic planning, etc.
Up-to-date knowledge of and expertise in digital marketing tools and techniques
Return on investment (ROI) and key performance indicator (KPI) oriented
Experience working with content management system, preferably Episerver/Optimizely
Strong understanding and experience implementing and utilizing CRM technologies
Experience with personalization and lead generation in email marketing and digital advertising
Demonstrated experience in leveraging digital channels to drive marketing success and business growth
Strong written and verbal communication skills and the ability to explain complex ideas and technologies
Ability to manage and motivate a diverse team to build a best-in-class digital marketing function and ensure optimal consumer digital experience
PREFERRED QUALIFICATIONS
Advanced degree in business management or marketing
Healthcare marketing experience
Managerial experience in a relevant setting
SPECIAL CONDITIONS
Must be able to work various hours and locations based on business needs.
Employment is subject to a criminal background check, pre-employment physical, drug screen and TB test.
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.
