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Empire State University seeks a Multimedia Marketing Coordinator in the Office of Marketing. The multimedia marketing coordinator will work as part of a team that handles the day-to-day responsibilities of operating Empire State University's organic social media platforms, marketing campaigns, and university website. This position will report to the Multimedia Design Manager and work closely with the marketing, communications, and special events teams.
Responsibilities include:
Produce engaging social media content including videos, animations, Reels, and Stories
Adapt content for platform-specific formats and audiences while maintaining the brand's voice
Collaborate on content calendars and campaign launches
Assist in scheduling and publishing website content and social media posts across platforms
Write and edit social media captions that are grammatically correct and adhere to university's style
Write and edit content for the university's website and blog
Stay up to date with social media creation and monitoring tools
Assist during marketing video and photo shoots/productions
Provide photo and informal video coverage of events as needed (including those held on evenings and weekends) for the purpose of social media posting
Translate marketing objectives into compelling visual stories
Work on tight deadlines to deliver content quickly and accurately
Organize and maintain digital assets needed for social media planning and posting
Maintain consistency in content and ensure alignment with brand guidelines
Job Requirements: Required Qualifications:
Bachelor's degree in marketing, arts and media, communications, or a related field
Experience working with a diverse array of social media platforms
Ability to work independently and as part of a team
Ability to think creatively in a fast-paced environment where multitasking and prioritization of work is necessary to succeed
Excellent communication skills and attention to detail
Experience scheduling posts in a social media management tool (i.e. SproutSocial)
Preferred Qualifications:
Experience working in higher education
Knowledge of accessibility standards and best practices in social media
Special Information:
This position is located in Saratoga Springs, NY.
Online portfolio is required for consideration.
Applicants must submit a portfolio of social media work including examples of posts generated.
Statewide travel is required.
Applicants must be currently authorized to work in the United States on a full-time basis. VISA sponsorship is not available for this position.
SUNY Empire provides employees with robust remote and flexible work options to meet the needs of students, faculty, and staff in a dispersed work environment.
Additional Information: Rank/Salary: Staff Assistant, SL2 / $52,000-$55,000, dependent upon experience and qualifications.
We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.
SUNY Empire is an AA/EEO/ADA employer. The University actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the University. SUNY Empire is committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction. Employees, students, applicants, or other members of the university community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.
SUNY Empire provides reasonable accommodation to applicants with disabilities, veterans, or wounded warriors where appropriate. If you need a reasonable accommodation for any part of the application and hiring process, please contact the Office of Human Resources at (518) 587-2100 ext. 2240.
In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (518) 587-2100, ext. 2800. It can also be viewed online at our Safety and Security website: www.sunyempire.edu/safety-security/.
Founded in 1971 as the innovative campus of the State University of New York (SUNY), Empire State University empowers learners from diverse backgrounds to achieve their educational goals. We have decades of experience providing educational access through online teaching and learning, individualized instruction, mentoring, and prior learning assessment. We build on our students' experiences to promote their growth and drive upward mobility and economic development in New York state and beyond.