Under the administrative direction of the Director of Athletics, the Associate Athletics Director for Marketing & Fan Engagement manages a comprehensive marketing, communications, and external engagement program designed to enhance the visibility, reputation, and financial success of CSUB Athletics. The position oversees marketing, communications, creative services, live broadcasting, advertising, and spirit programs, ensuring all initiatives reflect institutional and departmental priorities. The incumbent develops and implements strategic marketing and communications plans to drive attendance, fan engagement, and revenue growth, while maintaining brand consistency across all platforms.

The position supervises assigned staff within marketing, promotions, creative services, and broadcasting, coordinating the production of creative content, game-day promotions, and media relations activities. The incumbent also provides administrative oversight for assigned sport programs, serving as the primary liaison between coaches, staff, and Athletics leadership to support student-athlete success.

DUTIES & RESPONSIBILITIES:

A. Athletics Marketing & Communications Oversight

1. Develop and execute comprehensive annual marketing and communications plans designed to enhance fan engagement, attendance, and revenue generation for CSUB Athletics.
2. Oversee the design and production of promotional materials, publications, and creative content to ensure consistent messaging and brand alignment.
3. Direct the creation, scheduling, and distribution of email and social media content across to increase interest, excitement and loyalty for the department and teams.
4. Manage marketing relationships with athletic departments third-party multimedia rights partners to maximize revenue and corporate sponsor initiatives.
5. Develop and maintain multi-year marketing and promotional strategies for all 16 varsity programs, ensuring consistency with departmental priorities and goals.
6. Coordinate the production of game-day scripts, in-venue promotions, and sponsorship activations to create an engaging fan experience.
7. Ensure timely production of photography, videography, and graphic assets for use in departmental marketing and communication efforts.
8. Build and maintain relationships with media outlets and key community partners to increase visibility and coverage of CSUB Athletics.
9. Supervise marketing and promotions staff, including directing and monitoring daily assignments and assisting in hiring, training and evaluations.
10. Oversee cheer and dance coaches, along with the pep band. Direct strategy for implementing spirit programs into game-day operations and campus/community engagement initiatives.
11. Adhere to annual marketing and communications budgets, ensuring effective use of resources.
12. Monitor and evaluate the effectiveness of marketing and promotional efforts, providing recommendations for improvement.
13. Serve as a departmental representative on committees or workgroups related to branding, communication, or fan engagement.
14. Participate as a member of the Athletics Executive Staff, contributing to departmental planning sessions, budget discussions, and goal setting related to marketing and external affairs.

B. Live Broadcasting, Creative Services, Advertising, & Brand Management Oversight

1. Supervise the Athletics broadcast operations team to ensure high-quality production of live athletic events, maintaining broadcast standards required by conference and media partners.
2. Athletics creative services, ensuring all visual content aligns with institutional brand standards and marketing objectives.
3. Manage advertising initiatives, including creative design, placement, and fulfillment of corporate sponsorship deliverables.
4. Direct the development and implementation of creative design assets, including digital templates, posters, signage, promotional items, and branded merchandise, to ensure consistent representation of the Athletics brand.
5. Collaborate with vendors and university partners to support design, licensing, and branding needs across Athletics programs.

C. Sport/Team Administration

1. Serve as the primary contact for day-to-day sport-specific activities of assigned teams.
2. Collaborate with coaches and assist with management of all elements of sport-specific operations to support student athletes, coaches, and staff of assigned teams.
3. Foster a culture of excellence and sportsmanship within the athletics programs. Work with coaching staff to address and resolve issues related to student-athlete welfare, academic success, and behavior.
4. Facilitate regular communication and collaboration among coaching staff, ensuring unified approach to the overall mission and values of the Athletics Department.

REQUIRED QUALIFICATIONS:

EDUCATION & EXPERIENCE – Equivalent to a Bachelor’s degree in Business, Marketing or other related field and three (3) years of demonstrated progressive experience within intercollegiate athletics, athletics administration, and/or external operations.

PREFERRED QUALIFICATIONS:

• Experience in mass communications, and fan engagement.
• Experience in project development and management.
• Experience in marketing projects focused on revenue generation.
• Demonstrated skills in an institutional/educational environment possessing a customer-oriented and service-centered attitude. 

About California State University, Bakersfield

California State University, Bakersfield (CSUB), founded in 1970, is a regional, comprehensive university serving the southern San Joaquin Valley of California. CSUB's service area covers nearly 25,000 square miles and is home to a socially and ethnically diverse population of over 11,000 students. CSUB is the only four-year degree-granting institution within a 100-mile radius. Due to this, CSUB has a vital role in educational obtainment, economic development, and quality of life within the region. The accolades CSUB has received include Washington Monthly's #2 Best Bang for the Buck for Western Colleges (2018), Washington Monthly's #6 Best Affordable Elite Colleges and# 17 out of 200 for Graduate Schools, and "A Top Public School" by US News and World Report (2019). CSUB serves 9,800 undergraduate students and 1,400 graduate, credential, and post-baccalaureate students. 63.5% of CSUB’s students are Hispanic/Latinx, 4.9% are African American, 0.2% are Hawaiian/Pacific Islander, 0.5% are American Indian/Alaskan Native, 7.1 % are Asian, and 2.3% are multiracial. CSUB is a federally designated Hispanic Serving Institution (HSI). Commitment to Diversity: The Department of Athletics w...ithin the Division of Student Affairs at CSUB is committed to academic and inclusive excellence and diversity within the faculty, staff, and student body. School Information: The University enrolls approximately 11,000 students and is in the Southern San Joaquin Valley with a surrounding population of nearly 450,000. Department Information: CSUB Athletics develops Champions for Life through a commitment to Academic Excellence, an outstanding student-athlete experience, competitive success, and community engagement.

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