OVERALL FUNCTION

The Marketing and Communications Specialist will play a key role in executing integrated marketing and communications initiatives that enhance SIOR’s brand, support member engagement, promote membership value, and drive organizational visibility. This role supports the execution of cross-functional projects, vendor relationships, and internal coordination to ensure the consistent and timely delivery of high-quality communications across platforms. The position is hybrid, based in downtown Washington, D.C., and reports to the Director of Marketing & Communications.

Key Responsibilities

Strategic Marketing & Campaign Execution

• Works with internal partners and external contractors to develop and execute strategic marketing and communications campaigns across print, digital, and email channels to support SIOR’s strategic initiatives.
• Ensures consistent and cohesive application of the SIOR brand across all marketing and communications materials.
• Supports the Marketing and Communications team in planning and executing departmental annual goals.
• Assists the Director with vendor management, including coordination and invoicing.
• Analyzes email marketing performance using key metrics to refine content, improve targeting, and inform future email campaign strategies.

Editorial & Content Management

• Serves as project manager for the SIOR Report magazine, managing the editorial calendar, coordinating timelines, and ensuring the delivery of high-quality content.
• Manages the collection, organization, and review of content from internal staff and external contributors.

Partner & Stakeholder Communications

• Manages the SIOR partner benefits program, including partner communications, deliverable coordination, and stakeholder engagement.
• Supports cross-departmental collaboration to ensure partner content and benefits are delivered accurately and on time.

Digital Marketing & Email Campaigns

• In coordination with the Director and Digital Media Specialist, leads the creation, scheduling, and automation of email marketing campaigns via HubSpot. Ensures effective list segmentation and workflow efficiency.
• Reviews content for brand alignment, performance goals, and communication clarity across all email campaigns.
• Manages website content updates in coordination with the Digital Media Specialist and vendors to ensure accuracy, consistency, and timely completion.

Public Relations Content Development & Execution

• Drafts and edits press releases, media pitches, and other content for use in public-facing communications.
• Develops media lists to support communications and public relations outreach.
• Monitors industry-related news to help inform communications, PR, and media strategy.

General

• Supports the day-to-day execution of marketing and communications initiatives across departments, maintaining timelines and reporting progress to the Director.
• Contributes to marketing and communications strategy discussions and planning.
• Provides website update and graphic design support as needed for web and print communications.
• Coordinates with external agencies to collect visual assets, manage timelines, and ensure deliverables align with SIOR’s brand and goals.
• Occasional domestic travel may be required for SIOR conferences.

 This job description may evolve to support departmental and/or organizational needs.

Education and Experience

• Undergraduate degree in Communications, Marketing, Digital Media, or a related field, or an equivalent combination of education and relevant experience
• Minimum of two (2) years of experience in marketing and/or communications roles, including email marketing.
• Must have experience with email marketing platforms and content management systems (CMS) or CRM tools.
• Writing and editing experience strongly preferred.
• Must have experience with email reporting and analytics.

Skills and Capabilities

• Proficient in Microsoft Office (Word, Excel, PowerPoint), and PC-based platforms.
• Experience with Hubspot or similar email marketing platforms required.
• HTML coding experience preferred.
• Experience with Google Analytics preferred.
• Familiarity with Association Management Systems (i.e., Aptify, MemberSuite) a plus but not required.
• Experience with Adobe Creative Suite, Acrobat, InDesign, Photoshop Illustrator preferred.
• Excellent written, oral, and interpersonal communications skills required.
• Accuracy and strong attention to detail. Ability to work independently and collaboratively, with a proactive approach to task completion.
• Familiarity with AI tools a plus.
• Ability to work in a busy, fast-paced office environment.
• Organizational skills, time management, data interpretation, and problem-solving skills.