Posted: 09-Jun-25
Location: Fort Worth, Texas
Type: Full Time
Internal Number: R0154367
ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $320 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $79 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
This role supports the growth and visibility of our active adult apartment communities through strategic marketing and outreach efforts. The role collaborates with internal teams and community partners to promote brand awareness, attract prospective residents aged 55+, and contribute to leasing and retention goals.This is an onsite position.
JOB DESCRIPTION
⢠Develop and implement marketing strategies tailored to the 55+ active adult demographic to drive community engagement and leasing success.
⢠Assist with lead generation and research potential residents, referral sources, and local partnerships.
⢠Collaborate with leasing and property management teams to ensure consistent and compelling messaging.
⢠Represent the community at events, open houses, and local gatherings to generate excitement and interest.
⢠Build and nurture relationships with prospective residents, families, senior organizations, and local influencers.
⢠Leverage marketing channels such as social media, email, newsletters, and community events to reach target audiences.
⢠Conduct market research to stay current on trends in active adult living and inform marketing efforts.
⢠Assist in the design and distribution of marketing materials (flyers, brochures, presentations) aligned with brand standards.
⢠Track and report on the success of marketing and outreach efforts with regular updates to leadership.
⢠Attend community and industry events to increase brand visibility and referral partnerships.
⢠Serve as a brand ambassador by reflecting the values and lifestyle of the community.
⢠Provide on-site support as needed for leasing activities, resident events, and retention programs.
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Additional Compensation:
Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.
Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.
*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.