Elms College (also known as College of Our Lady of the Elms), located in Chicopee, Massachusetts, a private, Catholic, coeducational liberal arts institution seeks nominations and applications for the next Vice President for Enrollment Management and Marketing (VPEMM). The mission of Elms College is to educate students of all backgrounds that have distinguished themselves inside and outside the classroom.

Reporting directly to the President and serving on the President's Cabinet, the VPEMM plays a significant role in strategic enrollment planning and is responsible for meeting enrollment targets within approved operating budgets. The Vice President for Enrollment Management and Marketing serves as the chief enrollment officer of the College and provides leadership for traditional admissions (first year and transfer), continuing education (adult degree completion), graduate admissions, financial aid, and marketing and communication activities. For a complete prospectus of the responsibilities and qualifications for this position, please www.hyatt-fennell.com.

Primary Duties:
• Advise the President and the Cabinet on strategic enrollment goals, establish and execute a strategic plan for the Enrollment and Marketing division that reflects the college's overall strategic objectives that aligns with the financial plan of the College.
• Establish, maintain, and update the College's multi-year enrollment plan. Remain abreast of enrollment trends for institutions like Elms College and advise the President and the Cabinet on strategic adjustments needed to achieve the College's enrollment objective.
• Leading the undergraduate, continuing education, and graduate enrollment teams, effectively implement the annual action plan and oversee the planning and management of all admissions and recruitment efforts including campus visits, direct mail, publications and web presence, recruitment travel, prospect communications and follow-up, and data systems management.
• In collaboration with the College's outside consultant, establish a plan to leverage financial aid within the budget approved by the Vice President for Finance and Administration to achieve the multiple aspects of the College's enrollment goals.
• Leading the Office of Marketing and Communication, develop the College's short-term and long-term marketing strategy to compel a broader interest in Elms College from existing and potential prospective student target markets for all modalities and lead the College's marketing team in executing this strategy utilizing all marketing channels (print, electronic, broadcast, billboards, social media, etc.).

Qualifications:
• Master's degree required.
• Ten (10) or more years of progressively responsible experience in higher education enrollment management, including the admission operations of undergraduate, graduate, and non-traditional students, with a record of increasing the geographic and cultural diversity of the applicant and matriculated pool. A combination of years in higher education enrollment, marketing, or another comparable field.
• A track record of success in growing or maintaining enrollment at institutions similar to Elms College.
• The ability to present information clearly and strategically to various audiences, including the President, the Board, and the Cabinet.
• Demonstrated success in working with faculty, student life professionals, athletics, high school and transfer counselors, and alumni as key influencers of new student enrollment and retention.
• Demonstrated ability to work collegially as part of a team, to exhibit positive interpersonal skills, and to motivate others.
• Must have demonstrated success in working with members of the extended campus community.
• An appreciation and understanding of the value of the liberal arts and its integration with professional education in recruitment and marketing efforts.
• Supportive of the College's Catholic identity and the charism of the Sisters of St. Joseph with the ability to integrate these in recruitment and marketing messaging.
• An understanding of the on-line environment in higher education and the expectations of students for diverse learning modalities.
• Experience with marketing, communications, and public relations functions particularly as it relates to new student enrollment. This includes experience with CRM, social media, print and electronic communication and website development.

Elms College is being assisted by Hyatt – Fennell, Executive Search. Applications will be reviewed as they are received and should be submitted via email to ElmsVPEMM@hyatt-fennell.com. Applications include a letter of interest which addresses how the applicant's personal values are congruent with the values and principles outlined in the position posting, including the statement on diversity, equal opportunity, and nondiscrimination, a current résumé/cv, and contact information for five professional references, submitted in separate documents. The position will remain open until filled. All applications and nominations will be considered highly confidential.

For more information:
Francesco Cesareo or Cheryl Hyatt
724-242-0476
ElmsVPEMM@hyatt-fennell.com
www.HYATT-FENNELL.com





Copyright ©2025 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency

jeid-10750def597d1f46bf8a80473c63666e