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Director of Marketing and Fan Engagement at the University of Vermont
University of Vermont Athletics
Application
Details
Posted: 12-Jun-26
Location: Burlington, Vermont
Type: Full-time
Salary: 48,000-52,000
Sector:
Collegiate Sports
Required Education:
4 Year Degree
Internal Number: S6146PO
The Director of Marketing & Fan Engagement provides strategic leadership and oversight of marketing, promotions, and fan engagement initiatives for Vermont Athletics. This position is responsible for developing and executing integrated marketing strategies that drive revenue generation, increase attendance, and enhance the overall fan experience. Reporting to the Associate Athletic Director for External Relations, this role works collaboratively across the External Relations unit, including ticketing, communications, Victory Club and corporate partnerships (Learfield / Vermont Sports Properties), to support departmental priorities and advance the Vermont Athletics brand.
Essential Functions •Develop, implement, and evaluate comprehensive marketing and promotional strategies for all sport programs, with a focus on revenue generation and attendance growth •Plan, coordinate, and execute game-day marketing efforts, including promotions, theme nights, and in-game entertainment to enhance the fan experience, as well as support special events for the department •Collaborate with ticketing, corporate partnerships, Victory Club and UVM Foundation to support integrated revenue strategies, including ticket sales, fundraising initiatives, and sponsorship activation •Utilize data analytics and market research to inform strategy, measure effectiveness, and optimize marketing campaigns •Ensure consistent application of Vermont Athletics brand standards across all marketing and fan engagement initiatives •Partner with athletic communications and creative services to align messaging, storytelling, and content development •Lead initiatives to strengthen student, campus, and community engagement •Oversee digital marketing efforts, including email marketing, paid advertising, and coordination of social media strategy •Supervise marketing and promotions staff, student employees, interns and spirit groups; provide leadership, mentorship, and performance management •Contribute to strategic planning efforts as a member of the External Relations leadership team •Support emerging initiatives, including Name, Image, and Likeness (NIL)-related promotional opportunities
Bachelor’s degree in sports management, marketing, business administration, communications, or related field
Minimum of two (2) years of relevant professional experience in athletics marketing, fan engagement, or a related field
Demonstrated experience developing and executing marketing strategies that drive revenue and attendance
Effective organizational, communication, and interpersonal skills
Experience using data and analytics to inform decision-making
Desirable Qualifications: • Experience in NCAA Division I athletics or professional sports environment • Experience with ticketing systems and customer relationship management (CRM) platforms • Supervisory experience and demonstrated ability to lead and develop staff Required Knowledge, Skills, and Abilities: • Demonstrated knowledge of integrated marketing strategy, fan engagement, and revenue generation models within collegiate athletics or sports organizations • Ability to develop and execute strategic initiatives in a fast-paced, deadline-driven environment while managing complex, multi-event schedules, including nights and weekends, with exceptional attention to detail, prioritization, and follow-through. • Strong leadership, supervision, and team development skills, with the ability to manage staff and foster a high-performing culture • Proven ability to collaborate across multiple functional areas, including communications, ticketing, development, and external partners • Experience with data-driven decision making, including CRM systems, analytics, and campaign performance evaluation • Working knowledge of digital marketing platforms and content strategy, including social media, email marketing, and web • Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) or ability to oversee creative production effectively • Strong communication and organizational skills, with attention to detail and project management capabilities • Commitment to fostering an inclusive, respectful, and team-oriented work environment
Special Conditions of Employment: • Evening, weekend, and holiday work is required • Attendance at home athletic events, post season contests, and related functions is required • 11-month annual position, possible 12th month temp employment
University of Vermont Athletics
The University of Vermont Athletic Department, with an annual operating budget of $21 million and 85 full-time staff, oversees programming in Intercollegiate Athletics and Campus Recreation. With a strong commitment to academic success, the intercollegiate program includes 18 NCAA Division I men (8) and women (10) sports with a history of significant competitive success. Presently, there are 425 high achieving student-athletes. The student body is physically active; approximately 85% participate in Campus Recreation programs and/or use recreational facilities. Campus Recreation programming includes Intramural Sports, Fitness Programs, Physical Education Activity Classes and Youth/Community Programming.
The physical plant includes a 25-yard natatorium, 3,400 seat gymnasium, 4,400 seat hockey arena, indoor track, indoor turf practice facility, Athletic Performance Center, Fitness Center, squash and racquetball courts, and multi-purpose activity areas. Fields include two artificial turf fields, a track and field complex, and 3 grass recreation fields. In 2016, the new soccer/lacrosse stadium opened.
Vermont teams, as members of the America E...ast Conference, Hockey East Association, and the Eastern Intercollegiate Ski Association, have distinguished themselves at the conference, regional, and national levels. In recent years, men’s and women's basketball, men’s hockey, and men’s soccer, and women’s track have advanced to the NCAA Tournaments with skiing winning the NCAA Championships most recently in 2012. Several student-athletes have achieved All-America and Academic All-America status. Many Vermont student-athletes have gone on to distinguished careers in professional sports, World Championships and the Olympic Games.
With no professional sports or other NCAA Division I programs in the state, the Catamounts are truly the state’s ‘team.’ Community interest and support is significant and the highest among our peers. Sell-out crowds at hockey and basketball games are common and reflect the high level of interest within the community and surrounding areas
Mission Statement
The intercollegiate athletics program at the University of Vermont facilitates the personal growth and education of young men and women through their participation in a comprehensive program of NCAA Division I sports. As an integral part of the university, the intercollegiate athletics program actively promotes equity and diversity, fosters the pursuit of academic and athletic excellence, and provides community enrichment.
Vision Statement
As a program of national prominence, the University of Vermont intercollegiate athletics program is built upon a commitment to excellence and the development of high achieving young men and women student-athletes. Much is demanded from our student-athletes in their roles as scholars, athletes, citizens, and campus leaders. Through exceptional coaching, challenging competitive activities, outstanding facilities, high quality academic support services and sport science practices, UVM student-athletes realize their full personal, academic, and athletic potential.
Through sustained competitive accomplishments and the excitement and festivities accompanying athletic events, the intercollegiate athletics program builds pride and esprit de corps, uniting our campus, alumni, friends, and the citizens of the great state of Vermont.
It is a privilege to serve our student-athletes, the University and its community. We honor this privilege through personal accountability, prudent decision making, innovative resource acquisition, and vigilant management. An environment in which a strong work ethic, mutual respect, honesty, integrity, and teamwork are highly valued and cultivated facilitates the realization of our collective vision and professional goals. In representing the ideals of educational sport, and in all our affairs, we maintain the highest ethical standards and steadfastly honor the traditions, values, and mission of the university.
