The Customer Strategy Manager will join a team of experienced marketers that focus on helping Merkle clients achieve their goals through an understanding of their market and customers, Merkle's capabilities for online and offline
Reporting to the SVP of Customer Strategy, you will build relationships to become a trusted advisor to our clients and the Merkle account team. You will be creative in your thought process about client problems. As the Consumer Strategy Manager, you have and an understanding of how businesses, brands, and customers work, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify our growth opportunities and develop strategic recommendations to help grow client relationships. You must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution. This position is located in Pittsburgh, Denver, or New York.
Lead the building and delivery of strategic omnichannel marketing plans.
Be an expert in the areas of digital marketing and CRM.
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
Show an understanding of differences in marketing to customers in different markets and environments.
Develop trusted, long-term relationships with important client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, and original thinking.
Manage team members to provide strategy projects correctly.
Bachelor's Degree, MBA preferred
6+ years of experience in data-driven marketing - s pecifically CRM/email/Online media/Offline media.
2+ years working in an agency or consulting firm.
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to guide decisions -proficiency in excel (can write advanced macros) and research tools.
Experience translating data analysis into applicable marketing recommendations and presentations - proficiency in PowerPoint.
Incorporate all feedback on an iterative basis.
Use business experience to identify new business and marketing opportunities.
All your information will be kept confidential according to EEO guidelines.
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $83,500-103k, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/