The Media Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts. We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.
We are looking for a manager to be the primary day-to-day SME voice to the client, and lead a cross-functional delivery team to execute strategies and plans that deliver insights and measurements that will allow clients to optimize their media investment decisions.
Primary point of contact to client, internal stakeholders; manage day-to-day communications
Architect solutions based on clients' business goals and objectives
Translate requirements into analytics roadmap and delivery plan
Lead cross-functional team and manage end-to-end delivery chain
Deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior and performance data
Design and execute measurement frameworks, test/learn strategies and optimization scenarios to optimize clients' media performance
Manage analysts and provide thought leadership, coaching/mentoring and career advocacy to junior team members
Bachelor's Degree in Statistics, Economics or related quantitative field required; advanced degree preferred
5+ years of work experience
Working proficiency of digital marketing channels (Search, Display, Social, Video and Email) as well as offline channels (Linear TV, Addressable TV, Radio)
Experience managing projects that range from several weeks to months, that involve associates across various teams
Experience managing a team of associates or other quantitative thinkers
Experience designing and measuring media as well as audience-based test plans for multiple channels for multiple campaigns
Excellent written and oral presentation skills, with previous experience presenting work products (analytics/marketing) to VPs and above
Expertise in problem solving across multiple verticals, channels and business problems
Advanced knowledge of SQL, Tableau and Excel
Desired Skills/Experience :
Advanced knowledge of R and Python
A strong understanding of relational databases, marketing technology and audience-based platforms (Google, Facebook, Adobe, Salesforce, Oracle, etc.)
Previously interacted with external clients or 3rd party vendors managing relations, scope and work product throughout the relationship
Ability to efficiently summarize and report on company revenue production and quickly identify revenue improvement opportunities
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.