ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. We are looking for someone to join our team as the Vice President, Marketing. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.
The VP of Marketing is an experienced marketing leader whose primary objective is to oversee the development and employment of various marketing and branding strategies to achieve our long- and short-term organizational goal and business goals through progressive, modern marketing practice.
Working closely with leadership across the organization, this leader establishes a digital first marketing strategy and oversees implementation of campaigns tailored to specific segments, programs, products, and events to achieve targeted goals for participation, attendance, and revenue.
This position manages a team of skilled professionals with thorough knowledge of traditional and digital channels based on analysis of the product goals, audience, marketing, sales, and competitive data. Builds brand awareness and is a thought leader with the ability to execute scalable strategies that drive results.
This position will have significant leadership and interaction with all departments at ASAE.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Works collaboratively with a diverse group of product owners across the organization to create and manage cross-organizational, integrated marketing strategies that drive business results for ASAE.
Lead, motivate, and coordinate the work of marketing, design, and production teams to complete projects on time and within budget in a fast-paced, high volume work environment.
Mentors staff members for continued professional development and growth.
Pushes forward and is mindful of organizational priorities while executing campaigns and new processes.
Creates organization-wide data-centric marketing strategy in conjunction with all teams to achieve business objectives for both the ASAE brand and product lines.
Leads marketing team to work collaboratively using a digital first marketing strategy for campaigns tailored to specific segments, programs, products, and events.
Establishes a department-wide marketing calendar to eliminate overlap, and reviews all marketing materials to ensure audience segmentation, messaging consistency, and accuracy before execution.
Manages ASAE’s staff and budget resources in a fiscally responsible manner to maximize LOE and ROI.
Reviews and analyzes ASAE’s topline, channel, and campaign metrics on an ongoing basis to share insights and recommendations.
Analyzes and leverages available data on products, audience, marketing, sales, and competitive landscape, and more to develop marketing strategy and tactics.
Able to make quick decisions based on lessons learned about customers, and how those customers want to be engaged, including budget allocation to maximize ROI.
Extensive experience creating and implementing marketing strategies to achieve multiple objectives simultaneously.
Experience within the Association space, or with knowledge of the priorities and complexities of membership-based organizations.
Ability to communicate creative concepts and strategies to a diverse range of members and non-members.
Thorough knowledge and understanding of strategic principles of paid media, email marketing, social media, marketing automation, and marketing data analysis.
Ability to write business documents such as board reports, marketing strategies, creative briefs.
Familiarity with project management platforms, CMS/AMS, and business analysitcs platforms.
Supervisory Responsibility This position has supervisory responsibilities.
Work Environment This job operates in a professional office environment.
Physical Demands This position has no physical demands required.
Position Type and Expected Hours of Work This is a full-time position.
Travel Travel required for specific meetings and/or events. 1-5% of the time.
Required Education and Experience Four-year college degree in Marketing, Advertising, Communications, or related area is required. Graduate degree preferred.
A minimum of 12 to 15 years of demonstrated account management experience and results in collateral and electronic marketing communications development in a high-paced, high-volume environment is required.
This position requires excellent communication skills including interpersonal and listening skills, superb writing skills and a well-developed sense of account management and customer/client service. Individual must be able to work independently and collaboratively as one member of 10-person marketing, branding and communications department and more broadly with the entire Communications Group and clients throughout the organization.
Our organizational members are trade associations and individual membership societies that represent almost every sector of the economy and countless professions. Our 42,000 individual members—association professionals and industry partners—lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they represent 7,300 organizations and create a vibrant community that makes the world smarter, safer, and better every day.
With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community.
ASAE Business Services, Inc. (ABSI), ASAE’s wholly-owned subsidiary, provides business solutions to the association community that help associations grow and prosper, save time and money, and simplify the business of running an association.