General Description: Northern Virginia Community College’s (NOVA) Email Marketing Specialist will work to advance the institution’s enrollment efforts through the successful execution of strategic email and SMS campaigns. The Email Marketing Specialist will report to the Associate Director of Enrollment Marketing and work closely with marketing peers to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between student service areas. Duties and Tasks:The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.Facilitate the orga