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The Director of Subscriptions, Lifecycle Marketing is responsible for subscription retention, acquisition, and win-back to meet sales goals, marketing objectives, and elevate brand experience for customers. The Director should be a master of conversion marketing, including direct response marketing/CRM, sales strategy, and subscriptions. The candidate should be entrepreneurial-minded and can both think strategically and tactically to roll up his or her sleeves; be strong at creative/messaging strategy; and be a strong analytical thinker who knows how to examine data to identify insights and meaningful trends to enable data-driven decisions that optimize the sub acquisition and retention process and lift. Ultimately, the successful candidate will understand the needs o
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