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Corporate Director, Strategic Marketing
JOB SUMMARY: Provides leadership, development and implementation of Emory Healthcare`s strategic marketing initiatives, in support of organizational goals and objectives. Provides strategic direction to drive results and ensure alignment with overall EHC strategies, EHC brand, major institutional objectives as well as defined marketing objectives. Corporate director will gather and analyze data to evaluate and select appropriate strategies and tactics for patient acquisition, retention and loyalty, support organizational objectives and optimize program effectiveness (ROI). Assigns projects, monitors workflow of direct reports and realigns as necessary. Important to this position¿s success is the ability to integrate strategic
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