Full-time, 40 Hours/Week

Monday to Friday, 8am - 5pm

Onsite

Summary:

The Director of Digital Marketing will oversee the performance, optimization, and continuous improvement of Akron Children's digital presence. The Director manages all aspects of the digital marketing function within our organization, leading the digital marketing team, developing strategies, managing vendor contracts, and aligning digital efforts with business goals. The Director is responsible for raising online brand awareness, engaging customers, increasing website traffic, and contributing to revenue growth through digital channels.

Responsibilities:

1. Lead and develop the digital marketing team and implement digital marketing strategies across various channels like SEO, SEM, email and social media.
2. Manage the daily operations of the health system's website, ensuring optimal performance, uptime, security, and HIPAA compliance.
3. Lead initiatives for site updates, service expansions, redesigns, and new digital experiences in collaboration with clinical, IT, and marketing teams.
4. Ensure content accuracy for critical health care information including provider profiles, locations, patient resources, and service line pages.
5. Ensure the website is user-friendly, mobile-responsive, and compliant with accessibility standards (e.g., WCAG 2.1, ADA).
6. Lead UX research, usability testing, and journey mapping to improve patient navigation and satisfaction.
7. Develop and implement SEO strategies to drive traffic and improve search visibility for health services, providers, and locations.
8. Collaborate with MarCom managers and cross-functional teams including digital content, strategists and creative services, to ensure alignment with priorities, optimization of UX and engagement, and achievement of desired business outcomes.
9. Manage seamless integration and alignment of CRM systems with other digital marketing technology solutions to enhance revenue growth and optimize customer experience.
10. Develop and implement integrated strategies to maximize customer engagement, retention, and loyalty across various channels (email, direct mail, SMS, etc.).
11. Create and refine segmented customer journeys to deliver targeted and personalized marketing campaigns that enhance the customer experience and deliver ROI.

Other information:

Technical Expertise

Full Time

FTE: 1.000000

About Akron Children's

More Than a Job. It’s loving what you do - and why you do it. Akron Children’s Hospital is ranked among the best pediatric hospitals by U.S. News & World Report, but it’s our compassionate approach to treatment that sets us apart. It’s creating special high-fives. Thinking of new ways to spark a smile. Holding hands to offer comfort. And working to get a giggle that brightens a room. The minute you walk into Akron Children’s, you can sense that people here love what they do. From visits with the Doggie Brigade, to the balloons and smiles in the halls, the sights and sounds are all about one thing: the children. We are the largest pediatric healthcare system in Northern Ohio and one of the fastest growing in the country. Akron Children’s has two hospital campuses in Northeast Ohio: one in Akron and the other in Boardman in the Mahoning Valley. With two hospital campuses, regional health centers and more than 50 primary and specialty care locations throughout Ohio, we’re making it easier for today’s busy families - regardless of where they live - to find the high-quality care they need. No matter which of our locations you choose, you’ll see that when you give the most, you get more—...support, rewards and satisfaction. CAREER OPPORTUNITIES: It’s making the most of your days. Our passion is felt every day in the way people care at every level. Whether you are working with children face-to-face, or behind the scenes supporting the care and services we deliver, you impact futures. Visit us and see why it’s more than just a place to work. It’s a family. Apply today at careers.akronchildrens.org.

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Connections working at Akron Children's