San Marcos, TX

Texas State University

Assistant Director, Marketing & Experience

Posting Number: 2025404
Location: San Marcos
Department: Student Center
Recruitment Type: Open to All
Job Type: Full-Time
Monthly Salary: $5,000.00-$5,333.33
Job Category: Exempt

Required Qualifications:

• Extensive knowledge of marketing strategies, branding techniques, and promotional activities.
• Understanding of best practices for managing social media, websites, and digital marketing campaigns.
• Ability to balance marketing, experience management, and administrative duties effectively.
• Knowledge of event marketing, upselling strategies, and audience engagement techniques.
• Familiarity with user experience (UX) principles to enhance student and visitor engagement.
• Knowledge of student engagement, campus partnerships, and university operations.
• Proficiency in Monday.com or similar project management tools for workflow organization and team coordination.
• Ability to enforce brand guidelines and maintain a unified visual identity.
• Bachelor’s Degree.
• Ability to manage and motivate a team with professionals and students.
• Be able to work a flexible work schedule; evenings and weekends as required or deemed important for effectiveness.

Preferred Qualifications:

• Understanding of financial planning, purchasing procedures, and revenue forecasting. Familiarity with user experience (UX) principles to enhance student and visitor engagement.
• Knowledge of student engagement, campus partnerships, and university operations.
• Master’s Degree

Job Description:

Job Duties:

• Create and execute marketing campaigns to promote services and programs, maximize space utilization, and realize revenue potential.
• Manage social media, website content, and digital marketing efforts.
• Ensure consistent branding and messaging across all materials and platforms.
• Foster a positive and recognizable brand image, maintaining visual identity and branding guidelines.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.

• Manage services, offerings, and collaborations within George’s and future concept in Boko’s Living Room to maximize campus impact and revenue opportunities.
• Establish and maintain relationships with key stakeholders to ensure a dynamic and engaging environment.

• Recruit, hire, train, and lead the Marketing and Experience team, including a marketing coordinator, graduate student, and student employees.
• Manage the marketing and experience budget, including purchasing, staffing costs, and revenue monitoring.
• Lead regular meetings, conduct trainings, and develop training manuals and resources.

• Collaborate with Event Services to develop promotional/upsell opportunities.
• Collaborate with campus departments, student organizations, and external partners to develop programs and activities that boost traffic and create memorable experiences at the student center.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.
• Gather and analyze feedback from students and visitors to improve services and facilities.

• Monitor Department Budget
• Serve as a vital member of the LBJ Student Center leadership team, developing reports and handling special projects.
• Represent the department on relevant committees, actively participating and reporting back.

Additional Information to Applicants:

Job Open Date: 04/08/2025
Job Close Date: 05/02/2025
Open Until Filled: No
Normal Work Days: Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start: 8:00AM
Normal Work Hours End: 5:00PM

Posting Notices:
You will be required to electronically attach a resume, cover letter, and list of references to your application.

Legal and Required Notices:

Quicklink: https://jobs.hr.txstate.edu/postings/51889

For a detailed description of this position and to apply, visit https://jobs.hr.txstate.edu/postings/51889 or call (512) 245-2557 or visit our office at 601 University Dr., J.C. Kellam Bldg., Suite 340.

About Texas State and San Marcos:
Texas State University is a emerging research institution located in the burgeoning Austin-San Antonio corridor and in the beautiful Texas Hill Country. It is the largest of eight campuses in the Texas State University System and one of the 75 largest universities in the country, with over 38,000 students and approximately 4,000 faculty and staff

Texas State is located in San Marcos, a growing community of over 50,000 people located about half way between Austin and San Antonio. Texas State enjoys a setting that is unique among Texas universities. The beauty of the crystal-clear San Marcos River and the stately cypress and pecan trees on the campus add to the charm of the university's picturesque setting. Our location on the banks of the San Marcos River provides outdoor recreational activities throughout the year.

Why work @ Texas State?
• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
• Generous paid time off: vacation, holidays, sick days and many more!
• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
• Great professional development opportunities: choose from a variety of workshops, training, online learning and even access educational leave opportunities and reimbursement for academic courses
• An inclusive Bobcat community: join our many social networks offered on and off-campus
• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions

By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, diverse, and growing universities in the nation.






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